Post on 12-May-2015
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Data Driven Innovation
Friday, 4 March 2011
Simon Grice
Friday, 4 March 2011
@simongrice
Friday, 4 March 2011
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Friday, 4 March 2011
Friday, 4 March 2011
We productise ideas.
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With and for ...
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mashupevent.com
Friday, 4 March 2011
@mashupevent
82 events6 conferences18 workshops5321 members
Friday, 4 March 2011
innovation |ˌinəˈvā sh ən|
Friday, 4 March 2011
innovation |ˌinəˈvā sh ən|
noun: the action or process of innovating.; the introduction of novelties; the alteration of what is established by the introduction of new elements or forms.
Friday, 4 March 2011
innovation |ˌinəˈvā sh ən|
noun: product development.
Friday, 4 March 2011
So ...
data driven innovation
data driven product development
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Product development.
Friday, 4 March 2011
Data driven product development.
Data
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Data.
Historical data
Planning data
Infrastructural data
Operational data
Useage data
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Historical data
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Historical data
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Historical data
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Planning data
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Infrastructural data
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Operational data
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Useage data
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These are not unrelated: what’s happened in the past will often guide what’s planned for the future.
Today’s operational information becomes tomorrow’s history. And so on.
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Data source.
• social media (friends, likes, tags etc.)
• website (useage, click stream, search etc.)
• sales data
• content tags
• time/speed/location data
• identity data
• supplier, customer, partner
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Data source.
• sentiment data
• sensors
• mobile devices
• databases
• applications
• individuals
• interaction costs
• time/number of interactions
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Sensors.
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Social.
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Intention.
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Crowdsourced.
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Crowdsourced.
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Crowdsourced.
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Influence data.
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Visualisation.
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Publishing.
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Negative feedback loops.
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Unintended consquences.
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Innovation
• Product development
• Data can guide the creative process
• Ownership, creativity and passion are key
•
Rise of the machines ?
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Finding the signals.
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Creativity & vision remain key.
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Extracting meaning.
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Extracting meaning.
• Data can feed into process in multiple phases.
• Identify relevant data to feed process.
• Create and manage feedback.
• Creativity remains key.
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Ideas & creating value.
• Updating supply chains.
• Realtime website layouts.
• Fashion trends.
• Film and video consumption.
• Publishing & content.
• Transport logistics.
• Dynamic user interfaces.
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Summary.
• Innovation = Product Developement
• Data is everywhere and growing.
• Identify relevant data.
• Develop processes that incorporates data.
• Don’t lose your vision.
• Don’t beleive *everything* you read.
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Thank you.
simon@ideas.org
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Friday, 4 March 2011