Data Driven Innovation

Data Driven Innovation

Friday, 4 March 2011

Simon Grice


@simongrice


1990 2000 2010

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We productise ideas.


With and for ...


mashupevent.com


@mashupevent

82 events6 conferences18 workshops5321 members


innovation |ˌinəˈvā sh ən|



noun: the action or process of innovating.; the introduction of novelties; the alteration of what is established by the introduction of new elements or forms.



noun: product development.


So ...

data driven innovation

data driven product development


Product development.


Data driven product development.

Data


Data.

Historical data

Planning data

Infrastructural data

Operational data

Useage data


Historical data


Planning data


Infrastructural data


Operational data


Useage data


These are not unrelated: what’s happened in the past will often guide what’s planned for the future.

Today’s operational information becomes tomorrow’s history. And so on.


Data source.

• social media (friends, likes, tags etc.)

• website (useage, click stream, search etc.)

• sales data

• content tags

• time/speed/location data

• identity data

• supplier, customer, partner


Data source.

• sentiment data

• sensors

• mobile devices

• databases

• applications

• individuals

• interaction costs

• time/number of interactions


Sensors.


Social.


Intention.


Crowdsourced.


Influence data.


Visualisation.


Publishing.


Negative feedback loops.


http://itunes.apple.com/us/app/saferoute/id410789209?mt=8


Unintended consquences.




Innovation

• Product development

• Data can guide the creative process

• Ownership, creativity and passion are key

•

Rise of the machines ?


Finding the signals.


Creativity & vision remain key.


Extracting meaning.


Extracting meaning.

• Data can feed into process in multiple phases.

• Identify relevant data to feed process.

• Create and manage feedback.

• Creativity remains key.


Ideas & creating value.

• Updating supply chains.

• Realtime website layouts.

• Fashion trends.

• Film and video consumption.

• Publishing & content.

• Transport logistics.

• Dynamic user interfaces.


Summary.

• Innovation = Product Developement

• Data is everywhere and growing.

• Identify relevant data.

• Develop processes that incorporates data.

• Don’t lose your vision.

• Don’t beleive *everything* you read.


Thank you.

[email protected]


Data Driven Innovation

Technology

Transcript of Data Driven Innovation