description
Presentation for PSEWEB Conference | July 29, 2014 Canada's University & College Digital Marketing Conference http://pseweb.ca Higher education websites are inherently complex; they serve multiple audiences with a variety of needs. By nature, they become hard to navigate and difficult for users to accomplish tasks. This session will demonstrate how Tyndale does usability testing and how we have used the data to impact decisions on both website design and information architecture. We will demonstrate simple and cost effective methods of usability testing, and examine how the data received from usability testing can have an impact on the success of your website. Notes can be downloaded at http://webhelp.tyndale.ca/sites/default/files/Data-Driven-Design--Presentation-Notes.pdf