Understanding Web Design and Usability
12
WEBPAGE DESIGN + USABILITY It’s not an eff ’n brochure.
-
Upload
david-jenyns -
Category
Business
-
view
113 -
download
4
description
In this presentation, David Jenyns talks about the importance of web design and usability. He points out that websites should not be about you but about your potential clients. He also explains that each web page should have a unique purpose and target 1 keyword. Want to know more about how you can market your business online? Visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/
Transcript of Understanding Web Design and Usability
WEBPAGE DESIGN + USABILITYIt’s not an eff ’n brochure.
WHY HAVE A WEBSITE ?
• To make sales online (e-commerce site)
• It’s a digital sales person
• To get the phone to ring
• It’s a lead generation tool
1 PAGE = 1 PURPOSE
• Every individual page of your website should have 1 purpose
• A confused person doesn’t take action
• Options = Confusion
1 PAGE = 1 KEYWORD
• Each page should ‘target’ one specific keyword
• Helps the rankings
• Helps the conversions
HELP THEM PICK UP THE PHONE...
• Have a call to action on EVERY page
!
• Make your phone number FINDABLE.
IT’S ABOUT THEM NOT YOU
• Talk about the results, services+ benefits:
• No one really cares about your history and bio
HOT SEATSYour Sites OR Competitors.
WHY SPLIT TEST ?
Red button increased conversion by 21.4 %http://www.abtests.com
WHY SPLIT TEST ?
Slight changes resulted in a 6.1% conversion increasehttp://www.abtests.com
WHY SPLIT TEST ?
65% Better Bounce With Prominent Holiday Messagehttp://www.abtests.com
HOW TO SPLIT TEST
• Google Analytics
• Google Website Optimiser
GOOGLE ANALYTICSLet’s Play
