Data Driven Blogging: Treat Your Blog Like a Product

Post on 28-Jan-2015

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Data Driven Blogging asked bloggers to stop focusing on gaining traffic, and start focusing on activating users.

Transcript of Data Driven Blogging: Treat Your Blog Like a Product

Data DrivenBlogging

Treat   your   blog   like   a  product

Markus Robinson@markusrobinson

2

About Me

Black Web MediaRobinson Innovations

Interactive OneLoving Husband and

Father

How to get free traffic?

Social Sharing

Guest Blogging

Post on Craig’s List

Upload a Presentation on Slide Share

Answer Questions on Quora

Update Wikipedia

Go to Events

Change your Email Signature

But none of that really matters!

Most bloggers only track 3 things.

Traffic Pageviews Revenue

$

Those metrics are results, not solutions!

Lean Marketing Loop

Acquisition Activation Retention ReferralGetting users to come to your site

Getting users to join

Getting users to come back

Getting active users to refer others

Now lets focus on the tools and techniques!

Analytics

Segmant.io

Mixpanel

User Testing

Lucky Orange

LeadConverter

Optimizely

Optimizely

Usertesting.com

Usability Hub

Acquisition

Acquisition Plugins

Jet PackWordpress

Social PopupWordpress

Optin Revolution Wordpress

WP-ViralWordpress

LeadPlayer

Competitive Analysis

Social Crawlytics

Shared Count

Search Engine Optimization

AuthorSure Plugin

SEO Auto Linker

Be DeliberateBe StrategicBe Amazing

Thank you : )

Q&A