Problogging Professional Blogging and Blog Monetization .
-
Upload
horatio-bailey -
Category
Documents
-
view
224 -
download
1
Transcript of Problogging Professional Blogging and Blog Monetization .
Problogging
Professional Blogging and Blog Monetization
www.yugatech.com
What is Problogging?
ProBlogging (professional blogging) is blogging for the purpose of directly or indirectly earning from a blog by leveraging on its traffic, readership, influence, credibility and/or popularity.
Blog monetization is mainly driven by internet advertising and marketing.
Professional bloggers (probloggers) derive a majority or significant amount of their personal income from their own blog or the blogs their write for.
www.yugatech.com
Types of ProBloggers
The types of probloggers are defined by how they derive their income from blogs.
- Traditional/Independent ProBlogger
- Corporate Blogger
- Career ProBlogger
- Celebrity ProBlogger
- Blog Network Owner
www.yugatech.com
Types of ProBloggers
Traditional/Independent ProBlogger
The independent problogger manages most if not all aspects of maintaining their blog/s – installation, setup, design, writing, blog optimization, marketing, sales (monetization).
A majority of probloggers started out as independent bloggers and remain independent depending on how successful they monetize their blog.
Revenue always starts at $0.
www.yugatech.com
Types of ProBloggers
Corporate Blogger
This type of problogger basically works for a company with a specific job description that will involve blogging for the company’s official blog.
This type of blogger may come from the sales, marketing or the PR department and is tasked to communicate with other companies, clients and the rest of the industry thru blogging. It is also possible the a whole department is assigned to do the blogging along with a single point person.
Standard salaries apply.
www.yugatech.com
Types of ProBloggers
Career ProBlogger
Career probloggers work for a blog network or a number of networks, either part-time or full time. They will be assigned to write for a specific niche blog (like travel, gadgets, cooking) in the assumption that they are knowledgeable with the said topics.
The problogger’s only concern is to blog while the network provides all technical, marketing and sales efforts.
The blogger will be paid on either a fixed salary, per-post, profit-sharing or a combination of the previous schemes.
www.yugatech.com
Types of ProBloggers
Celebrity ProBlogger (A-Lister)
This kind of blogger has followers and loyal readers in the tens of thousands. The celebrity problogger has made a name for himself thru blogging and not because he/she is already known in mainstream media.
Product endorsements, sponsorships and subscriptions contribute a huge chunk of this probloggers revenue. He may even get away with asking for donations from his readers like Jason Kottke (kottke.org) who got $39,900 last year or Singapore’s Wendy Cheng a.k.a Xiaxue (xiaxue.blogspot.com) who got a ship cruise sponsorship with her friends. They sometimes end up publishing a book as well like Frank Warren of PostSecret (postsecret.blogspot.com).
www.yugatech.com
Types of ProBloggers
Blog Network Owner
More commonly known as Blog Overlords, the network owner practically owns dozens and sometimes hundreds of blogs, hiring bloggers to write for each blog.
Blog Network Owners are the ones who pay the Career Probloggers.
Success stories include WeblogsInc.com of Jason Calacanis selling his 80+ strong blog network to AOL for an estimated $25 Million. Just before the sale, the network was averaging $2,800 per day on Google Adsense alone.
www.yugatech.com
The Top Blogs: Technorati
www.yugatech.com
Boingboing.netEngadget.comPostSecretDailyKos.comGizmodo.comLifeHacker.comInstaPundit.comAutoBlog.com
~85% of the Top 100 Blogs in Technorati are professional blogs.
The Top Blogs: Traffic & Revenues
www.yugatech.com
Boingboing.net2,580,000 unique visitors/month26,300,000 pageviews/month1,380,000 RSS subscribers
Rates:468x60 ($10) CPM125x125 ($7) CPM160x60 ($800 per week) 468x60 RSS ($10) CPMText ad ($400 per week)
CPM = 1,000 ad impressions
Gawker.com232,000 unique visitors/day281,000 pageviews/day
Rates:$250/week text links$750/month text links at AdBrite
DailyKos.com496,000 unique visitors/day577,000 pageviews/day36,600 RSS subscribers
Rates:$10,000 per month top spot$4,000 per month middle spotat BlogAds.com
InstaPundit.com123,000 unique visitors/day139,000 pageviews/day
Rates:$6,000/month premium ads $500/month classifiedsold BlogAds rates(now with Pajamas Media)
Filipino Probloggers
www.yugatech.com
Melissa Atienza-PetriEscape Blog (9rules)Europe String (b5media)Fly Away Weblog (Creative Weblogging)Road Gladiator (Know More Media)Parenting Weblog (Creative Weblogging)
Ruth SchafferThe Biotech Weblog (CW)Let’s Visit Asia (b5media)Allergizer (CW)
J Angelo RacomaForever Geek (Bloggy Network)Gadzooki (BlogMedia)MobileHerald (BlogMedia)
Gloria GamatThe Pharm Voice (Know More Media)Filipina Soul (b5media)Straight from the Doc (CW)
Jayvee FernandezCellphone9 (b5media)The AfterMac (b5media)
Career Probloggers
Filipino Probloggers
www.yugatech.com
What’s the Pay Structure like?
Lowest: Php5,000+ per month per blogHighest: Php50,000+ per month per blogAverage: Php 15,000+ per month per blog
How much do these Career Probloggers earn?
- 100% total revenue- Pay per post- Flat Fee - Minimum + Rev Share
How much work do they do?
- 1 to 4 hours per day- 2 posts per blog
Filipino Probloggers
www.yugatech.com
Independent Probloggers
Paulo Ordovezacheapandtiny.com
Markku Seguerrarebelpixel.compro.blogger.ph
Connie Veneracionhouseonahill.netsassylawyer.compinoycook.netpinoyfoodtalk.netfrankly-feminine.compinoyblog.com
Joachim Guanzonlitratista.org
Abe Olandrespinoyblog.comyugatech.compinoytechblog.compinoytravelblog.compinoyurbanblog.com
Filipino Probloggers
www.yugatech.com
Lowest: Php7,500+ per month per blogger
Highest: Php85,000+ per month per blogger
How much do these Independent Probloggers earn?
How do they monetize their blogs?
Google AdSenseBlogAds.comAdBrite.comLinks AdsDirect AdvertisingAffiliates
Blog Monetization
www.yugatech.com
Google Adsense
$0.01 to ~ $50 per click
Blog Monetization
www.yugatech.com
Text Link Ads
$15 to $100 per link per monthup to 8 links
50% revenue sharing
Blog Monetization
www.yugatech.com
Text Link Ads
User-defined50% revenue sharing
Blog Monetization
www.yugatech.com
Affiliates
http://associates.amazon.com8.5% Referral Fees
Problogging Case Study
www.yugatech.com
Php0
Php5,000
Php10,000
Php15,000
Php20,000
Php25,000
Php30,000
Apr-05
May
-05
Jun-
05
Jul-0
5
Aug-
05
Sep-
05
Oct-0
5
Nov-0
5
Dec-0
5
Jan-
06
Feb-
06
Mar
-06
12 month graph on Adsense earnings(for www.yugatech.com/blog)
Problogging Case Study
www.yugatech.com
Chart on Percentage of Revenue Source(for www.yugatech.com/blog)
Problogging
www.yugatech.com
Join a Network
- limited/no risk- no setup cost- fixed salary- posting quota- non-compete- non-disclosure- limited potential for growth
Go Independent
- full risk- cost dependent on size/number of blogs- no fixed revenue- no postingquotas- unlimited potential for growth
What is the best problogging strategy?