Newsletter Subscriber Network

Digiday Agency Summit

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Why Newsletters? Because they’re Everywhere

168 MILLION emails are sent per minute

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25 Minutes of Every Mobile Internet Hour Is Spent In Email

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The Second Screen is Largely for Email

42%

28%

18%

12%

Tablet

Daily Weekly Monthly Never

40%

24%

24%

13%

Smartphone

Frequency of Mobile Device Usage While Watching TV

of mobile device owners check email during programs

and commercials

60%Email is top mobile

activity while watching TV

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A Subscriber Has Jumped Through Hoops

Signed up

Opted in

Opened their email

Scanned Inbox

Selecteda trusted message

Read it!

With Intent &

Attention!FOR AN AVERAGE 28.3 SECONDS

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Average View-time

TV Commercials

Display in Email

Radio Commercials

Online Display

30 seconds

28.3 seconds

20 seconds

8 secondsand is way more

measurable!

Why pay for impressions that look like this?

Now, No Wasted Impressions

This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.

One Email, Dynamic Experience – on OPEN

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Capture this Premium Audience with IAB banners

Average CTR of .4%on IAB ads

2-10x the lift in branding & engagement

For representative purposes only

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…and High-Impact Sponsorship Skins

10-100x the lift in branding & engagement

For representative purposes only

This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.

13

Capture this Premium Audience with IAB banners

For representative purposes only

This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.

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…and High-Impact Sponsorship Skins

For representative purposes only

This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.

15

Capture this Premium Audience with IAB banners

For representative purposes only

This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.

16

…and High-Impact Sponsorship Skins

For representative purposes only

This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.

17

Capture this Premium Audience with IAB banners

For representative purposes only

This information is intended solely for the individual or entity to which it is presented and may contain confidential and/or privileged material. Any review, retransmission, dissemination or other use of or taking action in reliance upon this information by persons or entities other than the intended recipient is prohibited.

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…and High-Impact Sponsorship Skins

For representative purposes only

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Reach the Loyal Subscribers of Premium Publishers

For representative purposes only