DANIELLE FRANCISCOD I G I T A L M A R K E T E R & C O N T E N T

S T R A T E G I S T

EXECUTIVE SUMMARY

I create and manage thoughtfulcontent strategies,communications plans andsocial media strategies tobenefit non-profits and smallbusinesses. I am also experienced in publicrelations, content creation,event planning and publicspeaking. 

SPECIALIZATIONS- Market Research- Campaign Development- Client Relations- Project Management- Copywriting- Email & Social Media Marketing- Strategic Planning

CAREER SUMMARY

- Manage all content production for newsletters, blogs, socialmedia and external communications- Coordinate PR activities- Developed and manage content strategy- Manage freelance contributors and graphic designers- Work with merchandisers to develop uniform product listingstandards that adhere to SEO best practices

Digital Content StrategistGREAT AMERICAN BUSINESS PRODUCTSNOV 2018 - CURRENT

- Managed contract and freelance writers and SMEs- Worked with internal teams to repurpose existing content- Managed user analytics to track ROI and strategy efficiency- Managed social media production and company blog - Created and manage editorial calendars- Facilitated focus groups and market research efforts- Managed departmental cross-functional team- Created writing style guides and content submissionsprocesses- Managed the recruitment, on-boarding and communicationswith SMEs- Performed UX product testing- Facilitated webinars/ Lunch N'Learn presentations- Organized and managed trade show booths, book signingsand marketplace

Content Manager & Digital Content StrategistINTERNATIONAL FACIL ITY MANAGEMENT ASSOC.APRIL 2014 - APRIL 2018

ADDITIONAL SKILLS &TECHNOLOGIES - AP Style- Basecamp- Bronto- Canva- Click Dimensions- eClincher/Hootsuite- Google Analytics/Docs- Magento- Mail Chimp- SharePoint- Survey Monkey

CONTACT DETAILS

daniellefrancisco15@gmail.com

REFERENCES:

- Jessica Rodriguez- Okpon Marketing Coordinator, Systel Inc. 832-904-1878- Lalita HamiltonPatent Trial & Appeal Board301-237-8711- Nia YatesFine Arts Consultant, HeatherJames Fine Arts404-580-2846

FREELANCE EXPERIENCE

- Created monthly newsletters and blog posts- Updated and edited web copy- Managed social media accounts

Copywriter & Social Media ManagerNAKED SKINCARE & WAXING SPAMAY 2016 - JAN 2018

- Developed client branding standards- Generated media coverage for client products and events- Wrote newsletters, press releases, and PR articles- Created content for social media

Copywrite & PR ConsultantYK CREATIVEAUG 2015 - NOV 2016

- Analyzed Google landing pages for quality and compliancewith Google standards- Created reports of search query results for analysis andimplementation- Flagged web content for inappropriate and irrelevant material- Instructed Google to update approximately 12% of first andsecond page listings based on ineffective search wordaccuracy

Search Engine AnalyzerLEAPFORCE CONTRACT TO GOOGLEAPRIL  2012 - JULY 2013

ACADEMIC BACKGROUND

Augusta State UniversityB.A. PUBLIC RELATIONSMINOR IN BUSINESSADMINISTRATION

Prairie View A & M UniversityB.S . CONSUMER BEHAVIORKAPPA OMICRON NU NATIONALHONOR SOCIETY

- Developed scripts for promotional videos- Managed web content and social media accounts- Coordinated trade shows and special events- Conducted market research and competitive analysis

Marketing SpecialistMEDIA BROADCASTINGSEPT 2013 - MARCH 2014

- Developed and implemented branding guidelines- Developed volunteer handbook - Recruited and trained volunteers- Produced marketing campaign resulting in 600+disadvantaged families receiving winter clothes

Volunteer CoordinatorAMERICORP VISTAJUNE 2009- MARCH 2011

INTERNSHIP EXPERIENCE

- Conducted market research for upcoming events- Conducted surveys for future campaigns- Created promotional materials for sales team- Wrote and edited advertisements and internalcommunications

Public Relations Intern THE AUGUSTA CHRONICLEMARCH 2008- APRIL 2009

- Developed client branding standards- Generated media coverage for client products and events- Wrote newsletters, press releases, and PR articles- Created content for social media

Copywriter & PR Consultant

AUGUSTA STATE UNIVERSITY OFFICE OF PUBLIC RELATIONS& PUBLICATIONSAUGUST 2009 - DECEMBER 2009