DANIELLE FRANCISCO - Amazon Web Servicesaboutme-user-files.s3.amazonaws.com/d/a/n/danielle... ·...
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DANIELLE FRANCISCO DIGITAL MARKETER & CONTENT STRATEGIST EXECUTIVE SUMMARY I create and manage thoughtful content strategies, communications plans and social media strategies to benefit non-profits and small businesses. I am also experienced in public relations, content creation, event planning and public speaking. SPECIALIZATIONS - Market Research - Campaign Development - Client Relations - Project Management - Copywriting - Email & Social Media Marketing - Strategic Planning CAREER SUMMARY - Manage all content production for newsletters, blogs, social media and external communications - Coordinate PR activities - Developed and manage content strategy - Manage freelance contributors and graphic designers - Work with merchandisers to develop uniform product listing standards that adhere to SEO best practices Digital Content Strategist GREAT AMERICAN BUSINESS PRODUCTS NOV 2018 - CURRENT - Managed contract and freelance writers and SMEs - Worked with internal teams to repurpose existing content - Managed user analytics to track ROI and strategy efficiency - Managed social media production and company blog - Created and manage editorial calendars - Facilitated focus groups and market research efforts - Managed departmental cross-functional team - Created writing style guides and content submissions processes - Managed the recruitment, on-boarding and communications with SMEs - Performed UX product testing - Facilitated webinars/ Lunch N'Learn presentations - Organized and managed trade show booths, book signings and marketplace Content Manager & Digital Content Strategist INTERNATIONAL FACILITY MANAGEMENT ASSOC. APRIL 2014 - APRIL 2018 ADDITIONAL SKILLS & TECHNOLOGIES - AP Style - Basecamp - Bronto - Canva - Click Dimensions - eClincher/Hootsuite - Google Analytics/Docs - Magento - Mail Chimp - SharePoint - Survey Monkey
Transcript of DANIELLE FRANCISCO - Amazon Web Servicesaboutme-user-files.s3.amazonaws.com/d/a/n/danielle... ·...
DANIELLE FRANCISCOD I G I T A L M A R K E T E R & C O N T E N T
S T R A T E G I S T
EXECUTIVE SUMMARY
I create and manage thoughtfulcontent strategies,communications plans andsocial media strategies tobenefit non-profits and smallbusinesses. I am also experienced in publicrelations, content creation,event planning and publicspeaking.
SPECIALIZATIONS- Market Research- Campaign Development- Client Relations- Project Management- Copywriting- Email & Social Media Marketing- Strategic Planning
CAREER SUMMARY
- Manage all content production for newsletters, blogs, socialmedia and external communications- Coordinate PR activities- Developed and manage content strategy- Manage freelance contributors and graphic designers- Work with merchandisers to develop uniform product listingstandards that adhere to SEO best practices
Digital Content StrategistGREAT AMERICAN BUSINESS PRODUCTSNOV 2018 - CURRENT
- Managed contract and freelance writers and SMEs- Worked with internal teams to repurpose existing content- Managed user analytics to track ROI and strategy efficiency- Managed social media production and company blog - Created and manage editorial calendars- Facilitated focus groups and market research efforts- Managed departmental cross-functional team- Created writing style guides and content submissionsprocesses- Managed the recruitment, on-boarding and communicationswith SMEs- Performed UX product testing- Facilitated webinars/ Lunch N'Learn presentations- Organized and managed trade show booths, book signingsand marketplace
Content Manager & Digital Content StrategistINTERNATIONAL FACIL ITY MANAGEMENT ASSOC.APRIL 2014 - APRIL 2018
ADDITIONAL SKILLS &TECHNOLOGIES - AP Style- Basecamp- Bronto- Canva- Click Dimensions- eClincher/Hootsuite- Google Analytics/Docs- Magento- Mail Chimp- SharePoint- Survey Monkey
CONTACT DETAILS
REFERENCES:
- Jessica Rodriguez- Okpon Marketing Coordinator, Systel Inc. 832-904-1878- Lalita HamiltonPatent Trial & Appeal Board301-237-8711- Nia YatesFine Arts Consultant, HeatherJames Fine Arts404-580-2846
FREELANCE EXPERIENCE
- Created monthly newsletters and blog posts- Updated and edited web copy- Managed social media accounts
Copywriter & Social Media ManagerNAKED SKINCARE & WAXING SPAMAY 2016 - JAN 2018
- Developed client branding standards- Generated media coverage for client products and events- Wrote newsletters, press releases, and PR articles- Created content for social media
Copywrite & PR ConsultantYK CREATIVEAUG 2015 - NOV 2016
- Analyzed Google landing pages for quality and compliancewith Google standards- Created reports of search query results for analysis andimplementation- Flagged web content for inappropriate and irrelevant material- Instructed Google to update approximately 12% of first andsecond page listings based on ineffective search wordaccuracy
Search Engine AnalyzerLEAPFORCE CONTRACT TO GOOGLEAPRIL 2012 - JULY 2013
ACADEMIC BACKGROUND
Augusta State UniversityB.A. PUBLIC RELATIONSMINOR IN BUSINESSADMINISTRATION
Prairie View A & M UniversityB.S . CONSUMER BEHAVIORKAPPA OMICRON NU NATIONALHONOR SOCIETY
- Developed scripts for promotional videos- Managed web content and social media accounts- Coordinated trade shows and special events- Conducted market research and competitive analysis
Marketing SpecialistMEDIA BROADCASTINGSEPT 2013 - MARCH 2014
- Developed and implemented branding guidelines- Developed volunteer handbook - Recruited and trained volunteers- Produced marketing campaign resulting in 600+disadvantaged families receiving winter clothes
Volunteer CoordinatorAMERICORP VISTAJUNE 2009- MARCH 2011
INTERNSHIP EXPERIENCE
- Conducted market research for upcoming events- Conducted surveys for future campaigns- Created promotional materials for sales team- Wrote and edited advertisements and internalcommunications
Public Relations Intern THE AUGUSTA CHRONICLEMARCH 2008- APRIL 2009
- Developed client branding standards- Generated media coverage for client products and events- Wrote newsletters, press releases, and PR articles- Created content for social media
Copywriter & PR Consultant
AUGUSTA STATE UNIVERSITY OFFICE OF PUBLIC RELATIONS& PUBLICATIONSAUGUST 2009 - DECEMBER 2009
