Time for online action in Northern Ireland!

Online Opportunities available …

2010 Key online facts

• 70% of adults in NI are online, 85% of them have access via broadband

• Value of total advertising market: £135m

• Value of online advertising market including search: £9.5m (7% of total)

• Value of search: £4m (42% of all online spend)

• Value of listings / display: £5.5 (58% of all online spend)

• Online market growth 2010 v 2009: 7%

• People in NI use internet at least 10 hours a week and within that time consume at least one hour of online video

Source: The Adults’ Media Literacy Audit by Ofcom 2010TGI, 2010

Internet ‘on the go’ highly popular in Northern Ireland

0%

10%

20%

30%

40%

50%

60%

70%

80%

PC or Laptop at home

Mobile Phone

Games Console/

Player

Portable Media Player

UK

England

Scotland

Wales

Northern Ireland

Devices used to access Internet websites

Source: Source: The Adults’ Media Literacy Audit by Ofcom 2010

Media Trends – Media Reach

High reachLow reach

Personal Communication

Mass Communication

AnalogueTV

Radio

CinemaPosters

PrintDigitalTV

PCInternet

Mobileinternet Social networking 2007

2015

Source: Steve King ZenithOptimedia

Key Benefits

• Increases visitors, sales and enquiries

• Highly targeted form of marketing due to a large number of interests categories and detailed site profiles

• Extremely cost effective

• Helps to build brand awareness, promote new products and services

• Measurable to the point of sale

• Transparent return on investment

What can we offer:

• Reach• Relevance• Solutions• Expertise

Relevance

Targeted Audiences Interests Time of day/week

B2B

Sports

Fashion & Lifestyle

Music & Entertainment

News & Media

Property

Motoring

Recruitment

Students

Classifieds

Booking Process

Display Advertising Formats

728*90 - Leaderboard

468*60 – Full Banner

120*600 - Skyscraper

300*250 - MPU

Display Advertising Examples

Leaderboard

Full Banner

Skyscraper

Display Advertising Examples

MPU

Alternative Online Solutions

Dedicated Emails

Engage directly with your target audience.

Measure your results including click thru, open, bounce and unopened rate.

Opportunity to communicate and to stay in touch with your customers to help build strong relationships.

Alternative Online Solutions

Site Sponsorship

Build campaign / brand awareness through prime postioning on targeted sites.

Provide strong / relevant creative to engage with the users.

Generate an instant response with live links directed to relevant campaign pages or microsite.

Alternative Online Solutions

Website Newsletters

Engage with the sites trusted users / subscribers.

Stand out creative will attract more attention, convert more opportunities.

Subscribers can forward newsletter to friends / colleagues.

Alternative Online Solutions

Pre-Roll Edits

Internet TV

MobileSocial Media

Search

Apps

Gaming

Ad-serving, Monitoring & Reporting

• Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

• There are a number of serving platforms available to give you sophisticated targeting and optimization for your campaign

• Most publishers will manage, serve and evaluate any kind of online advertising campaign including display, video and mobile formats

• Quality campaign reports can be generated at requested times to show how the campaign is performing and how to best optimize it

Digital Future in NI

Content

Geo-Targeting

Real Time BiddingAd Retargeting

Behavioural

Context

Thank you!

Naomh McElhattonDigital Advertising NI

www.digitaladvertisingni.co.uk