Dani gau march 11

28
Time for online action in Northern Ireland! Online Opportunities available …

description

 

Transcript of Dani gau march 11

Page 1: Dani gau march 11

Time for online action in Northern Ireland!

Online Opportunities available …

Page 2: Dani gau march 11

2010 Key online facts

• 70% of adults in NI are online, 85% of them have access via broadband

• Value of total advertising market: £135m

• Value of online advertising market including search: £9.5m (7% of total)

• Value of search: £4m (42% of all online spend)

• Value of listings / display: £5.5 (58% of all online spend)

• Online market growth 2010 v 2009: 7%

• People in NI use internet at least 10 hours a week and within that time consume at least one hour of online video

Source: The Adults’ Media Literacy Audit by Ofcom 2010TGI, 2010

Page 3: Dani gau march 11

Internet ‘on the go’ highly popular in Northern Ireland

0%

10%

20%

30%

40%

50%

60%

70%

80%

PC or Laptop at home

Mobile Phone

Games Console/

Player

Portable Media Player

UK

England

Scotland

Wales

Northern Ireland

Devices used to access Internet websites

Source: Source: The Adults’ Media Literacy Audit by Ofcom 2010

Page 4: Dani gau march 11

Media Trends – Media Reach

High reachLow reach

Personal Communication

Mass Communication

AnalogueTV

Radio

CinemaPosters

PrintDigitalTV

PCInternet

Mobileinternet Social networking 2007

2015

Source: Steve King ZenithOptimedia

Page 5: Dani gau march 11

Key Benefits

• Increases visitors, sales and enquiries

• Highly targeted form of marketing due to a large number of interests categories and detailed site profiles

• Extremely cost effective

• Helps to build brand awareness, promote new products and services

• Measurable to the point of sale

• Transparent return on investment

Page 6: Dani gau march 11

What can we offer:

• Reach• Relevance• Solutions• Expertise

Page 7: Dani gau march 11

Relevance

Targeted Audiences Interests Time of day/week

Page 8: Dani gau march 11

B2B

Page 9: Dani gau march 11

Sports

Page 10: Dani gau march 11

Fashion & Lifestyle

Page 11: Dani gau march 11

Music & Entertainment

Page 12: Dani gau march 11

News & Media

Page 13: Dani gau march 11

Property

Page 14: Dani gau march 11

Motoring

Page 15: Dani gau march 11

Recruitment

Page 16: Dani gau march 11

Students

Page 17: Dani gau march 11

Classifieds

Page 18: Dani gau march 11

Booking Process

Page 19: Dani gau march 11

Display Advertising Formats

728*90 - Leaderboard

468*60 – Full Banner

120*600 - Skyscraper

300*250 - MPU

Page 20: Dani gau march 11

Display Advertising Examples

Leaderboard

Full Banner

Page 21: Dani gau march 11

Skyscraper

Display Advertising Examples

MPU

Page 22: Dani gau march 11

Alternative Online Solutions

Dedicated Emails

Engage directly with your target audience.

Measure your results including click thru, open, bounce and unopened rate.

Opportunity to communicate and to stay in touch with your customers to help build strong relationships.

Page 23: Dani gau march 11

Alternative Online Solutions

Site Sponsorship

Build campaign / brand awareness through prime postioning on targeted sites.

Provide strong / relevant creative to engage with the users.

Generate an instant response with live links directed to relevant campaign pages or microsite.

Page 24: Dani gau march 11

Alternative Online Solutions

Website Newsletters

Engage with the sites trusted users / subscribers.

Stand out creative will attract more attention, convert more opportunities.

Subscribers can forward newsletter to friends / colleagues.

Page 25: Dani gau march 11

Alternative Online Solutions

Pre-Roll Edits

Internet TV

MobileSocial Media

Search

Apps

Gaming

Page 26: Dani gau march 11

Ad-serving, Monitoring & Reporting

• Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

• There are a number of serving platforms available to give you sophisticated targeting and optimization for your campaign

• Most publishers will manage, serve and evaluate any kind of online advertising campaign including display, video and mobile formats

• Quality campaign reports can be generated at requested times to show how the campaign is performing and how to best optimize it

Page 27: Dani gau march 11

Digital Future in NI

Content

Geo-Targeting

Real Time BiddingAd Retargeting

Behavioural

Context

Page 28: Dani gau march 11

Thank you!

Naomh McElhattonDigital Advertising NI

www.digitaladvertisingni.co.uk