Post on 09-Apr-2018
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DAMRO
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ABOUT DAMRO
Damro was established in 1986. Damro is the world's largest furnituremanufacturers.
It has 110 Showrooms globally, which nowhaving over 40 showrooms in India.
High quality furniture at affordable prices withoutstanding customer service.
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cont
DAMRO company is a Srilanka based company. It¶s a branded company. This company is actually started in Chennai and then in
Coimbatore , because of his friend he got motivatedand started branch in Salem in 2007 as a³chakravarthy furn care´ and expanded by opening a
franchise shop in Sarada college main road,Fairlands as a franchise shop.
This company was started 4 years back in Salem andrunning successfully.
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BUSINESS FORMAT
This franchise shop is not customized, it totally dependsupon the company people as of how many products theysend and its been sold.
As it¶s a branded company they import only limitednumber of products of different designs and once it getssold they reorder it.
All this products are Srilanka products.
Its manufacturing is done from Srilanka and all thematerials are bought in shipment basis.
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C ontd..
Order is not done in bulk only limited order is taken.
Being a branded product they get a regular supply but itslimited and as demand is high it generate good sales. They can customize product based on colors but not the
design or structure as a whole.
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4 P·S OF MARKETING
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PRODUCT
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VARIOUS PRODUC TS
Bed
War drob e
DresserBed sto rage
Dresser s tool
Nigh t standDinn ing se t
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PLACE
From Coimbatore it moves to various other places like± C hennai , Tirpur ,Namakal, Erode, Nagarkoil,
Thirunelveli ,Salem, Puducherry, C oimbatore
itself, Trichy, and Vellore. From Srilanka it comes to Tutukudi and then to
Coimbatore as this place is got its main storehouse.
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OTHER PLAC ES
Maharastra Kerala
Goa Karnataka AndraPradesh
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PRICE
Pricing is fixed all throughout the year, only
during festival seasons they give discounts andoffers.
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PROMOTION
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STRATEGIES
Company website. Special offers during festival seasons like Aadi, Diwali,
and New year all over the places were their company issituated. Advertisement are done through newspaper (ie) in
Dinathandi and Hindu, hoardings, pamphlets.
Provision of Toll free customer care . Provides warranty for at least 2 years.
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CONTD..
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SOURC E OF INFORMATION
Dire ct int era ct ion with the comp any m anagerand got the de tai ls.
we bsite
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