Damned if you do, damned if you don’t[Social Media Disasters]

Foong Cheng Leong

@FCLCofcl@fcl-co.com

www.FoongChengLeong.com

Agenda•Malaysian Social Media Disasters•Handling Social Media Disasters

Estimated Facebook Users in Malaysia: 11,751,060Estimated Twitter Users in Malaysia: 470,000

Source: GroupM & Comscore

#1 Energizer Night Run 2011

Image credits: TianChad.com

#2 Lazada

Lazada

#3 Kentucky Fight Club (KFC)

#4 mydeal.com.my

#5 CIMB

Handling Social Media Disasters

ComplaintsAddress promptly Not ignored or deleted

With courtesy

Social Media Service Contract

•Guidelines for unacceptable postings and comments;•Contingency plan in the event of disaster•Obligation to report of any incident•Deliver up of account and materials upon termination•Indemnity

Foong Cheng Leong & Co Registered Trade Mark, Patent & Industrial Design AgentB-5-8 Plaza Mont Kiara, Mont Kiara, 50480 Kuala Lumpur, Malaysia

www.fcl-co.comWEBSITEmail@fcl-co.comEMAIL

+60320349495FAX+60379879495TEL

Thank youFoong Cheng Leong

fcl@fcl-co.comwww.foongchengleong.com

www.twitter.com/FCLCo