Dabur India – Overview Product Mix Growth Strategy

Largest Indian Personal &Healthcare Company

• Largest in Ayurveda• Herbal & Natural Products• 350+ Products

• 3500 employees• 14 Plants• 3000 Distributors• Retail Reach 25,00,000

One of the 3 most respected FMCG Companies ( BW, March 2007 ) Among “ Best under a Billion “ companies in Asia Pacific ( Forbes Asia 2005 & 2006 ) One of the fastest growing in Industry with CAGR of 19% in Sales & 39% in Profits over last 4 years

Carry & Forward Agents

Super Stockist

Wholesalers Sub - Stockist

Stockist Institution & Modern Trade

Retail Trade

Consumers

Factory

Dabur India Ltd.

Dabur Foods Ltd.100 % Subsidiary

Dabur International Ltd.100 % Subsidiary

Dabur Nepal Ltd.97.5 % Subsidiary

Dabur Egypt Ltd.100 % Subsidiary

H & B Stores Ltd.100 % Subsidiary

Asian Consumer Care Ltd.Bangladesh, 76 % Subsidiary

Weikfield InternationalUAE, Lic. 38 % Holding

African Consumer Care Ltd.Nigeria, 76 % Subsidiary

Asian Consumer Care Pakistan Ltd.Bangladesh, 76 % Subsidiary

Consumer Care Division Consumer Health Division

Personal care, health care & home care products

Ayurvedic medicines and OTC products

International Business Division Food Division

Servicing overseas market with its hub at Dubai

Fruit beverages & culinary products housed in Dabur Foods Ltd, a 100% subsidiary of Dabur

CCDCHDIBDFOODOthersCCD 68%

FOOD11%

IBD 13%

CHD 7%

Others 1%

Breakup of consolidated revenue for FY 07

Hair Oils Shampoo Oral Care Baby & Skin care

Health Supplements

Dabur Amla Hair Oil

Dabur Vatika Shampoo

Dabur Red Toothpaste

Dabur Ayurvedic Baby care

Dabur Chyawanprash

Vatika Hair Oil Babool Toothpaste

Gulabari Skin Care

Dabur Honey

Dabur Anmol Promise Herbal & Medicated Soaps

Dabur Glucose

Meswak

Width

Length

Key Products

Hair Oils

Shampoo

Dabur Amla Hair Oil : increasing penetration Vatika Hair Oil : targetting share gain Dabur Anmol : value platform

Vatika Root Strengthening with Hair Conditioning Vatika Dandruff Controll

Oral Care

Dabur Ayurvedics Baby Range Gulabari skin care range Herbal & medicated soaps

Baby & Skin Care

Dabur Red Toothpaste : traditional equity Babool Toothpaste: herbal equity & value

Health Supplements Chyawanprash & its variants Glucose& other nutrition supplements Honey

Digestives

Cleaners

Air Fresheners

Insect Repellants

Dabur Hanitus

Dabur Churn

Dabur Shankpushpi

ACQUIRE

EXPAND

INNOVATE

THREE STRATEGIES FOR SUSTAINING GROWTH

Acquired Balsara - Rs1.4 billion, one of the largest acquisitions in Indian FMCG space

Strengthened the core – oral care portfolio with strong brands like Babool, Meswak and Promise, now 12% of total market

Added Newer Business - home care with brands like Odonil and Sanifresh

Increase penetration in South India; turnover to increase from 10% to 15% in next 4 years

Tap existing IBD Focus markets thru calibrated investments

Upgrade Potential markets to Focus after evaluating size and relevance Acquire technologies, brands, distribution to enter new markets

Dabur has entered more than 5 new businesses in last 10 years More than 15 successful new launches across categories Exciting New Product funnel : new products to contribute 6-7% of total revenue