Dabur - Product Mix 1
Transcript of Dabur - Product Mix 1
Dabur India – Overview Product Mix Growth Strategy
Largest Indian Personal &Healthcare Company
• Largest in Ayurveda• Herbal & Natural Products• 350+ Products
• 3500 employees• 14 Plants• 3000 Distributors• Retail Reach 25,00,000
One of the 3 most respected FMCG Companies ( BW, March 2007 ) Among “ Best under a Billion “ companies in Asia Pacific ( Forbes Asia 2005 & 2006 ) One of the fastest growing in Industry with CAGR of 19% in Sales & 39% in Profits over last 4 years
Carry & Forward Agents
Super Stockist
Wholesalers Sub - Stockist
Stockist Institution & Modern Trade
Retail Trade
Consumers
Factory
Dabur India Ltd.
Dabur Foods Ltd.100 % Subsidiary
Dabur International Ltd.100 % Subsidiary
Dabur Nepal Ltd.97.5 % Subsidiary
Dabur Egypt Ltd.100 % Subsidiary
H & B Stores Ltd.100 % Subsidiary
Asian Consumer Care Ltd.Bangladesh, 76 % Subsidiary
Weikfield InternationalUAE, Lic. 38 % Holding
African Consumer Care Ltd.Nigeria, 76 % Subsidiary
Asian Consumer Care Pakistan Ltd.Bangladesh, 76 % Subsidiary
Consumer Care Division Consumer Health Division
Personal care, health care & home care products
Ayurvedic medicines and OTC products
International Business Division Food Division
Servicing overseas market with its hub at Dubai
Fruit beverages & culinary products housed in Dabur Foods Ltd, a 100% subsidiary of Dabur
CCDCHDIBDFOODOthersCCD 68%
FOOD11%
IBD 13%
CHD 7%
Others 1%
Breakup of consolidated revenue for FY 07
Hair Oils Shampoo Oral Care Baby & Skin care
Health Supplements
Dabur Amla Hair Oil
Dabur Vatika Shampoo
Dabur Red Toothpaste
Dabur Ayurvedic Baby care
Dabur Chyawanprash
Vatika Hair Oil Babool Toothpaste
Gulabari Skin Care
Dabur Honey
Dabur Anmol Promise Herbal & Medicated Soaps
Dabur Glucose
Meswak
Width
Length
Key Products
Hair Oils
Shampoo
Dabur Amla Hair Oil : increasing penetration Vatika Hair Oil : targetting share gain Dabur Anmol : value platform
Vatika Root Strengthening with Hair Conditioning Vatika Dandruff Controll
Oral Care
Dabur Ayurvedics Baby Range Gulabari skin care range Herbal & medicated soaps
Baby & Skin Care
Dabur Red Toothpaste : traditional equity Babool Toothpaste: herbal equity & value
Health Supplements Chyawanprash & its variants Glucose& other nutrition supplements Honey
Digestives
Cleaners
Air Fresheners
Insect Repellants
Dabur Hanitus
Dabur Churn
Dabur Shankpushpi
ACQUIRE
EXPAND
INNOVATE
THREE STRATEGIES FOR SUSTAINING GROWTH
Acquired Balsara - Rs1.4 billion, one of the largest acquisitions in Indian FMCG space
Strengthened the core – oral care portfolio with strong brands like Babool, Meswak and Promise, now 12% of total market
Added Newer Business - home care with brands like Odonil and Sanifresh
Increase penetration in South India; turnover to increase from 10% to 15% in next 4 years
Tap existing IBD Focus markets thru calibrated investments
Upgrade Potential markets to Focus after evaluating size and relevance Acquire technologies, brands, distribution to enter new markets
Dabur has entered more than 5 new businesses in last 10 years More than 15 successful new launches across categories Exciting New Product funnel : new products to contribute 6-7% of total revenue