D alpert ux102

David Alpert @davidalpert http://blog.spinthemoose.com

#sdec11

s D4S102 - 7 ways to make your app

Learnable, Usable, & Enjoyable

David Alpert - @davidalpert

Track 1: Agile Methods Tuesday, October 18th 2011 11:15am -12:30pm

#sdec11

The plan

How do we recognize a good UX?

7 ways to make a better UX

Case studies

#sdec11

A quick word about design

#sdec11

Business Goals Customer Goals

Good design integrates

#sdec11

s Business Goals

Good design integrates

#sdec11

Customer Goals

Good design also integrates

#sdec11

How do we prioritize these goals?

Business

#sdec11

XDD suggests the opposite

Business

#sdec11

Increase revenue

Decrease expense

Increase market share (new customers)

Deepen current business (from existing customers)

Increase value to the shareholders

Executives have 5 Priorities…

http://www.uie.com/articles/recession_strategy_webapps/

#sdec11

Increase revenue

Decrease expense

Increase market share (new customers)

Deepen current business (from existing customers)

Increase value to the shareholders

… they all boil down to

Make more money!

#sdec11

XDD aligns with Executive priorities

Business

Strategy

Design

Execution

#sdec11

Strategy

Design

Execution

That links back to...

#sdec11

Good design aligns with a vision

Vision

Release

Feature

#sdec11

Iterative

Credit: Jeff Patton via Steve Rogalsky

Incremental

#sdec11

How do we recognize a good UX?

#sdec11

Jesse James Garrett’s Elements of UX

#sdec11

Peter Moreville’s UX honeycomb

#sdec11

Peter Moreville’s UX honeycomb

Too complicated!

#sdec11

s Learnable Usable

Enjoyable

A Customer-Centric UX Philosophy

#sdec11

What makes software Learnable?

#sdec11

What makes software Usable?

#sdec11

What makes software Usable?

#sdec11

What makes software Enjoyable?

#sdec11

Design for Success!

Enjoyable – Will I bring others in?

Usable – Will I stay in?

Learnable – Can I get (back) in?

#sdec11

Design for Success!

Learnable – Can I get (back) in? 1. Where am I?

#sdec11

wayfinding

#sdec11

wayfinding

#sdec11

Navigation as “streetsigns”

#sdec11

Guide Copy “guide copy”

#sdec11

more “guide copy” in action

#sdec11

Design for Success!

Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next?

#sdec11

calls to action

#sdec11

Can you spot 7 calls to action?

#sdec11

What does “search” do?

#sdec11

Design for Success!

Learnable – Can I get (back) in? 1. Where am I? 2. What can I do next? 3. What should I do next?

#sdec11

http://www.lukew.com/resources/articles/web_forms.html Web Application Form Design

January 22, 2005 by Luke Wroblewski

#sdec11

Design for Success!

Usable – Will I stay in? 4. Stay out of my way

#sdec11

Sample A Sample A Sample A

#sdec11

Design for Success!

Usable – Will I stay in? 4. Stay out of my way 5. Let me run the show

#sdec11

Real-time status

#sdec11

Design for Success!

Enjoyable – Will I bring others in? 6. Engage me

#sdec11

“The egg, therefore, becomes more than an ingredient, and more than

just an extra pleasurable step. It becomes a prop, enabling the customer to play a social role.”

#sdec11

Design for Success!

Enjoyable – Will I bring others in? 6. Engage me 7. Delight me

#sdec11

Design for Success!

David Alpert Web:

Email: Twitter:

http://blog.spinthemoose.com david@spinthemoose.com @davidalpert

#sdec11

s Case Study #1:

FogBugz redesign

#sdec11

s Case Study #2:

wesabe vs mint.com

#sdec11

References & Resources (in no particular order)

• 90 percent of everything http://www.90percentofeverything.com/

• Agile Product Design [ Jeff Patton ] http://www.agileproductdesign.com/blog/index.html

• User Interface Engineering http://www.uie.com/brainsparks/

• Luke Wroblewski http://www.lukew.com/ff/

• An Event Apart http://aneventapart.com/

• Edward Tufte http://www.edwardtufte.com/tufte/books_vdqi

• Jakob Nielsen http://www.useit.com/

• Boxes and Arrows http://www.boxesandarrows.com/

#sdec11

Design for Success!

David Alpert Web:

Email: Twitter:

http://blog.spinthemoose.com david@spinthemoose.com @davidalpert

D alpert ux102

Technology

Transcript of D alpert ux102

Alpert JCC 2012 Summer Camps

NAF the Way Forward Alpert Hockett Roubini

So What's New (Pisano-Alpert-Fenno) SCORE

JULIE ALPERT & STEPHANIE PAPADOPOULOS

ALPERT MULTIWAVELETS AND LEGENDRE-ANGELESCO MULTIPLE … · 2018-03-27 · ALPERT MULTIWAVELETS AND LEGENDRE-ANGELESCO MULTIPLE ORTHOGONAL POLYNOMIALS∗ JEFFREY S. GERONIMO †,

Libro Completo de Herb Alpert (for trumpet)

Spanish Flea (Alpert-Fenno) SCORE

Introducing Herb Alpert & Lani Hall

Herb Alpert Golden Hits (Medley)

Color Image Understanding Sharon Alpert & Denis Simakov.

Herb Alpert Sel. No. 2 · 2011. 6. 29. · Herb Alpert Sel. No. 2 Real Big Band Sound Art.nr: 011592080 Concert Band Wechter-Pisano Willy Hautvast Difficulty: D Mini Score M i n i

Plant Movements Botany 2011 Mrs. Alpert

Entertainment Editor MALIBU SEENbloximages.chicago2.vip.townnews.com/malibutimes.com/... · 2014. 6. 5. · Photo courtesy Lani Hall Alpert Malibu’s Lani Hall Alpert delivers a

Brett D. Owens, MD · 2018-11-21 · Brett D. Owens, MD Orthopaedic Surgeon Professor of Orthopaedic Surgery Brown University Alpert Medical School Associate Editor, American Journal

Herb Alpert-Best.pdf

Education technology trends 2013 by gregg alpert

Year 1970 Herb Alpert and The Tijuana Brass LP “Whipped Cream … · 2011. 5. 13. · 485 Alpert, Herb & The Tijuana Brass Herb Alpert and The Tijuana Brass A&M 2206 001 (UK?) EP

Herb Alpert Complete Book

Introducing Herb Alpert and Lani Hall

Bayard-Alpert Ionization Gauges (Theory and Practice)