Post on 13-Feb-2021
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Cycle Tourism AustriaMarketing Cooperation - EuroVelo9
Marketing Cooperation - Rad Touren
Österreich
14. October 2016
Sylvia Gleitsmann/Lower Austrian Tourism Board
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EuroVelos in Austria EuroVelo 6
EuroVelo 7
EuroVelo 9 ~ 1750 km
EuroVelo 13
in Lower Austria EuroVelo 6 ‚Donauradweg‘ 272 km
EuroVelo 9 212 km ~ 890 km
EuroVelo 13 406 km
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Donauradweg – EuroVelo 6 –
connects European cities
such as in Passau – Linz
– Wien – Bratislava ...
Donauradweg – EuroVelo 6 –
particulary has an
brilliance, which
600.000 cyclists per
Certified as a 4****
route by ADFC
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The section of EuroVelo 13 - Iron Curtain Trail along
the Czech - Austrian Border: 420 km
There are lots of natural attractions along this section
waiting to be explored.
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EuroVelo 9: 1980 km from Gdansk
(Poland) to Pula (Croatia).
Der EuroVelo9 connects Blansko/CZ –
Brünn – Wien – Thermal Spas in
Lower Austria and Styria – Maribor/SLO
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A marketing platform for the EuroVelo 9 section from Blansko/CZ to Maribor/SLO was founded (in 2014).
Members:
Czech Republic (South Moravia)
Austria : Lower Austria (Weinviertel, Wienerwald, Wiener Alpen)
Vienna
Styria
Slovenia (Maribor Tourism)
The aim of the marketing platform:
increase importance of EuroVelo 9
increase frequency on EuroVelo 9
add value to EuroVelo 9
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Communication activities:
Membership of Austrian bike tour platform
Production of a folder in German and Czech
Internet presence:
www.eurovelo9.com
http://www.eurovelo9.com/
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Bicycle-friendly accommodation
Bicycle-friendly accommodation focus on cycling guests
Special certification: bed+bike by ADFC (German Cyclist’s
Association)
Bed+bike is implemented along the EuroVelos
Criteria fullfilled
Cyclists are welcome for only one night
safe bicycle storage space provided
drying facility for clothing and equipment
generous breakfast served
„Radtouren in Österreich“ is
the most important platform
for Austrian Cycling Tourism
Members:
– The bike routes themselves organised and
represented by the national tourism organisations: 14TOP cycling routes
– 300 Bed+bike accommondations along the routes
Key-competence:
Marketing
Off- und Online (printmedia, digital media, scial media)
Business cooperations
Cooperation with Austrian Tourist office
target oriented advertising in future potential markets
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…... see you in Lower Austria