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Cycle Tourism AustriaMarketing Cooperation - EuroVelo9

Marketing Cooperation - Rad Touren

Österreich

14. October 2016

Sylvia Gleitsmann/Lower Austrian Tourism Board

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EuroVelos in Austria EuroVelo 6

EuroVelo 7

EuroVelo 9 ~ 1750 km

EuroVelo 13

in Lower Austria EuroVelo 6 ‚Donauradweg‘ 272 km

EuroVelo 9 212 km ~ 890 km

EuroVelo 13 406 km

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Donauradweg – EuroVelo 6 –

connects European cities

such as in Passau – Linz

– Wien – Bratislava ...

Donauradweg – EuroVelo 6 –

particulary has an

brilliance, which

600.000 cyclists per

Certified as a 4****

route by ADFC

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The section of EuroVelo 13 - Iron Curtain Trail along

the Czech - Austrian Border: 420 km

There are lots of natural attractions along this section

waiting to be explored.

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EuroVelo 9: 1980 km from Gdansk

(Poland) to Pula (Croatia).

Der EuroVelo9 connects Blansko/CZ –

Brünn – Wien – Thermal Spas in

Lower Austria and Styria – Maribor/SLO

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A marketing platform for the EuroVelo 9 section from Blansko/CZ to Maribor/SLO was founded (in 2014).

Members:

Czech Republic (South Moravia)

Austria : Lower Austria (Weinviertel, Wienerwald, Wiener Alpen)

Vienna

Styria

Slovenia (Maribor Tourism)

The aim of the marketing platform:

increase importance of EuroVelo 9

increase frequency on EuroVelo 9

add value to EuroVelo 9

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Communication activities:

Membership of Austrian bike tour platform

Production of a folder in German and Czech

Internet presence:

www.eurovelo9.com

http://www.eurovelo9.com/

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Bicycle-friendly accommodation

Bicycle-friendly accommodation focus on cycling guests

Special certification: bed+bike by ADFC (German Cyclist’s

Association)

Bed+bike is implemented along the EuroVelos

Criteria fullfilled

Cyclists are welcome for only one night

safe bicycle storage space provided

drying facility for clothing and equipment

generous breakfast served

„Radtouren in Österreich“ is

the most important platform

for Austrian Cycling Tourism

Members:

– The bike routes themselves organised and

represented by the national tourism organisations: 14TOP cycling routes

– 300 Bed+bike accommondations along the routes

Key-competence:

Marketing

Off- und Online (printmedia, digital media, scial media)

Business cooperations

Cooperation with Austrian Tourist office

target oriented advertising in future potential markets

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…... see you in Lower Austria