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Benefits at the Intersection of CRM and Cloud

Cloud CRM Enables Mobile SalesReduces cost of sales and makes sales sta� more

e�cient, leading to higher revenues

Cloud Enhances the End-User Experience

Revenue Growth Agility

Lower Cost of Operations

Reliability

Customer Experience

Lower Cost of Sales

AcceleratesMobile Business

User Productivity

Application timeto market (days)

Applicationadoption rate

Application downtime (days)

The Business Value of Cloud-Based

Customer RelationshipManagement

An IDC Infographic, Sponsored by Microsoft

CRM

CLOUD

Reduce cost of sales

Enhance revenue

Time not sellingSupport costsTime lost to technology limitationCalls that result in a saleAverage sale sizeCross sell/up sellRevenue

21%

8% 10%15%

-36%-37%

-24%

21

6

73%

47%

29

2

Twice as reliable2X

Cloud-delivered CRM is over 3x

faster to market3X Adopted by sales teams in less than

half the time1/2

72%

54%

93%

Better customer service10%

Cloud CRM Frees Up IT Assets and Budget

IT time spent on IT strategy

IT time spent keeping the lights on

IT budget focusedon new initiatives

TraditionalCloud

10%

25%

86%

66%

14%

27%

Additional Benefits:

✔ Integrated deployment and administration with other cloud services, like Microsoft Office 365

✔ Microsoft Azure - build cloud apps that integrate with CRM

70% fasterdeployments

20% less time keeping the

lights on

93% more reliable

56% faster adoption

15% revenue growth

7% total increase of user

productivity

31% lower cost of sales

mobile business reduces time to

market 72%

Resources can be spent more strategically