Customer Relationship Management -...

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All IDC research is © 2015 by IDC. All rights reserved.  All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of Microsoft’s products/or strategies. Benefits at the Intersection of CRM and Cloud Cloud CRM Enables Mobile Sales Reduces cost of sales and makes sales staff more efficient, leading to higher revenues Cloud Enhances the End-User Experience Revenue Growth Agility Lower Cost of Operations Reliability Customer Experience Lower Cost of Sales Accelerates Mobile Business User Productivity Application time to market (days) Application adoption rate Application downtime (days) The Business Value of Cloud-Based Customer Relationship Management An IDC Infographic, Sponsored by Microsoft CRM CLOUD Reduce cost of sales Enhance revenue Time not selling Support costs Time lost to technology limitation Calls that result in a sale Average sale size Cross sell/up sell Revenue 21% 8% 10% 15% -36% -37% -24% 21 6 73% 47% 29 2 Twice as reliable 2X Cloud-delivered CRM is over 3x faster to market 3X Adopted by sales teams in less than half the time 1/2 72% 54% 93% Better customer service 10% Cloud CRM Frees Up IT Assets and Budget IT time spent on IT strategy IT time spent keeping the lights on IT budget focused on new initiatives Traditional Cloud 10% 25% 86% 66% 14% 27% Additional Benefits: Integrated deployment and administration with other cloud services, like Microsoft Office 365 Microsoft Azure - build cloud apps that integrate with CRM 70% faster deployments 20% less time keeping the lights on 93% more reliable 56% faster adoption 15% revenue growth 7% total increase of user productivity 31% lower cost of sales mobile business reduces time to market 72% Resources can be spent more strategically

Transcript of Customer Relationship Management -...

All IDC research is © 2015 by IDC. All rights reserved.  All IDC materials are licensed with IDC's permission and in no way does the use or publication of IDC research indicate IDC's endorsement of Microsoft’s products/or strategies.

Benefits at the Intersection of CRM and Cloud

Cloud CRM Enables Mobile SalesReduces cost of sales and makes sales sta� more

e�cient, leading to higher revenues

Cloud Enhances the End-User Experience

Revenue Growth Agility

Lower Cost of Operations

Reliability

Customer Experience

Lower Cost of Sales

AcceleratesMobile Business

User Productivity

Application timeto market (days)

Applicationadoption rate

Application downtime (days)

The Business Value of Cloud-Based

Customer RelationshipManagement

An IDC Infographic, Sponsored by Microsoft

CRM

CLOUD

Reduce cost of sales

Enhance revenue

Time not sellingSupport costsTime lost to technology limitationCalls that result in a saleAverage sale sizeCross sell/up sellRevenue

21%

8% 10%15%

-36%-37%

-24%

21

6

73%

47%

29

2

Twice as reliable2X

Cloud-delivered CRM is over 3x

faster to market3X Adopted by sales teams in less than

half the time1/2

72%

54%

93%

Better customer service10%

Cloud CRM Frees Up IT Assets and Budget

IT time spent on IT strategy

IT time spent keeping the lights on

IT budget focusedon new initiatives

TraditionalCloud

10%

25%

86%

66%

14%

27%

Additional Benefits:

✔ Integrated deployment and administration with other cloud services, like Microsoft Office 365

✔ Microsoft Azure - build cloud apps that integrate with CRM

70% fasterdeployments

20% less time keeping the

lights on

93% more reliable

56% faster adoption

15% revenue growth

7% total increase of user

productivity

31% lower cost of sales

mobile business reduces time to

market 72%

Resources can be spent more strategically