Customer loyalty via multi-channel

Post on 29-Nov-2014

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description

De smartphone is dé oplossing voor customer loyalty in dit digitale tijdperk

Transcript of Customer loyalty via multi-channel

Omni-channel, multi-device retail

Mobile connects online and offline touchpoints

Franky Redant - Digital StrategistWerner Ramaekers – Mobile Solutions Architect

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Meet Sam!

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Sam can be your customer today.

Let’s see how we make this omni-

channel customer experience a

reality for you.

Omni-channel : ONE customer, ONE wishlist, ONE CRM, ONE inventory

The backend : A single view of the customer across all channels

Our clients have smartphones and they take them with them everywhere they go.

Rome, 13 / 3 / 2013

Our clients with smartphones use and love apps, lots of apps.

Customer loyalty is a not a great customer

UX

The smartphone that our client is already carrying can store lots of digital passes and still provide a great UX

Bluetooth LE Beacons trigger the smartphone app for your brand.

When leaving the store “De naaldhak”When entering the store “Knaepen”

Bluetooth LE Beacon triggers the app, which pulls up the digital pass

A great UX b/c the loyalty card is automatically brought to the front

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This may come as a surprise

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Let us help you create the best customer experience because