Customer loyalty via multi-channel
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Transcript of Customer loyalty via multi-channel
Omni-channel, multi-device retail
Mobile connects online and offline touchpoints
Franky Redant - Digital StrategistWerner Ramaekers – Mobile Solutions Architect
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Meet Sam!
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Sam can be your customer today.
Let’s see how we make this omni-
channel customer experience a
reality for you.
Omni-channel : ONE customer, ONE wishlist, ONE CRM, ONE inventory
The backend : A single view of the customer across all channels
Our clients have smartphones and they take them with them everywhere they go.
Rome, 13 / 3 / 2013
Our clients with smartphones use and love apps, lots of apps.
Customer loyalty is a not a great customer
UX
The smartphone that our client is already carrying can store lots of digital passes and still provide a great UX
Bluetooth LE Beacons trigger the smartphone app for your brand.
When leaving the store “De naaldhak”When entering the store “Knaepen”
Bluetooth LE Beacon triggers the app, which pulls up the digital pass
A great UX b/c the loyalty card is automatically brought to the front
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This may come as a surprise
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Let us help you create the best customer experience because