Customer loyalty via multi-channel

20
Omni-channel, multi-device retail Mobile connects online and offline touchpoints Franky Redant - Digital Strategist Werner Ramaekers – Mobile Solutions Architect

description

De smartphone is dé oplossing voor customer loyalty in dit digitale tijdperk

Transcript of Customer loyalty via multi-channel

Page 1: Customer loyalty via multi-channel

Omni-channel, multi-device retail

Mobile connects online and offline touchpoints

Franky Redant - Digital StrategistWerner Ramaekers – Mobile Solutions Architect

Page 2: Customer loyalty via multi-channel

2

Meet Sam!

Page 3: Customer loyalty via multi-channel

3

Page 4: Customer loyalty via multi-channel

4

Page 5: Customer loyalty via multi-channel

5

Page 6: Customer loyalty via multi-channel

6

Page 7: Customer loyalty via multi-channel

7

Page 8: Customer loyalty via multi-channel

8

Page 9: Customer loyalty via multi-channel

9

Page 10: Customer loyalty via multi-channel

10

Page 11: Customer loyalty via multi-channel

11

Page 12: Customer loyalty via multi-channel

Sam can be your customer today.

Let’s see how we make this omni-

channel customer experience a

reality for you.

Page 13: Customer loyalty via multi-channel

Omni-channel : ONE customer, ONE wishlist, ONE CRM, ONE inventory

The backend : A single view of the customer across all channels

Page 14: Customer loyalty via multi-channel

Our clients have smartphones and they take them with them everywhere they go.

Rome, 13 / 3 / 2013

Our clients with smartphones use and love apps, lots of apps.

Page 15: Customer loyalty via multi-channel

Customer loyalty is a not a great customer

UX

Page 16: Customer loyalty via multi-channel

The smartphone that our client is already carrying can store lots of digital passes and still provide a great UX

Page 17: Customer loyalty via multi-channel

Bluetooth LE Beacons trigger the smartphone app for your brand.

When leaving the store “De naaldhak”When entering the store “Knaepen”

Page 18: Customer loyalty via multi-channel

Bluetooth LE Beacon triggers the app, which pulls up the digital pass

A great UX b/c the loyalty card is automatically brought to the front

Page 19: Customer loyalty via multi-channel

19

This may come as a surprise

Page 20: Customer loyalty via multi-channel

20

Let us help you create the best customer experience because