My Dutch experience with: Custom Reports & Dashboards

Tim Stierman Digital ConsultantLiones

Digital Agency since 1998

Origin in Digital Publishing & Online Media Create, Publish, Manage and Measure content-driven sites & applications Strategy, Development, UX, Design, Analytics - All under the same roof Working for more 50+ companies

Digital Agency Liones Creating Online Content Solutions

Customer Battle Plan

1. Determine your KPIs & Targets2. Measure what you need

to measure3. Make relevant reports4. Start optimizing5. Report on progress

Reporting

Analyse

Concepts

Optimization

Online KPIs

Analytics implementation

What really happens

No clear KPIs Also changing over time

Incapable employees Unclear who is responsible for what Scared about their results (visibility)Mindshift needed. Prepared to fight!

Analytical Maslow Pyramid

Predictive Analytics

Real-time Analytics

Combine multiple sources

Interpretation of data and reports

Collecting web statistics

Holy grail: Customized Reports & Dashboard

Non-standard GA Reports Break down barriers

Differences in:

Report & Dashboard

Problem analysing vs Problem detection

What are the possibilities?

1. Dig deeper into Excel / Google Spreadsheet2. Integrate APIs3. Buy reporting software4. Build it ourselves

Fase 1: Dig deeper into Excel

Define KPIs Build a template Manually add data Focus on the visuals Be an Excel guru!

Fase 2: Integrate APIs

API Connection Supermetrics Data Grabber Saves copy & paste time

Fase 3: Liones Dashboard

Angular JS JQ Plot Widgets Targets Google OAuth

Learning’s

Partner up with the client Management love nice dashboards Better insight can stimulate internal competition

No clear KPIs Still changing over time

Time consuming Complex development

Next steps

Invest in Supermetrics Data Grabber Continuously support customers Make the Liones Dashboard flexibel Creating a Editorial Dashboard ……..

Many thanks!

tim@liones.nlwww.liones.nl

@timstierman

http://nl.linkedin.com/in/timstierman/

Don’t hesitate to contact me!