Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments by Jenny halasz
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@jennyhalas z HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS & REPORTS Presented by: Jenny Halasz JLH Marketing
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Transcript of Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments by Jenny halasz
@jennyhalasz
HOW TO CREATE AWESOME GOOGLE
ANALYTICS DASHBOARDS & REPORTS
Presented by:Jenny HalaszJLH Marketing
@jennyhalasz
@jennyhalasz
TODAY’S MOST USEFUL LINKhttp://bit.ly/GADashJLH
To use:1. Login to GA2. Paste in the browser3. Select the account to apply it to
@jennyhalasz
PROS OF GA DASHBOARDS
Customizable
Applicable to any GA Segment
Set up auto-email
Printable reports
Impress your boss
You only set it up once FREE
@jennyhalasz
CONS OF GA DASHBOARDS
Not user friendly
Relies on you to know
what you need
Requires you to set up
segments
Only holds 12 widgets
per dashboar
d
Can’t filter by Metric values
… but it’s free, so what do you expect?
@jennyhalasz
@jennyhalasz
How Did People Get
to Your Site?
What Did They Do
While They Were There?
How and Why Did
They Leave?
WHERE TO START?
@jennyhalasz
How Did People Get Here?
@jennyhalasz
What Did They Do?
@jennyhalasz
Why Did They Leave?
@jennyhalasz
Edit the Title, instead of “Pages/Session”
Choose a Layout
Even Customize Your URL!
Add Filters
@jennyhalasz
CHANGING DISPLAY OPTIONS
Choose different Dimensions or Metrics
Change row display
@jennyhalasz
USING FILTERS - SIMPLE
“Only show” or “Don’t show” Selection
criteria
@jennyhalasz
USING FILTERS - REGEX
Selection criteria
Use | to separate items – creates “OR” Use .* as a wildcard
.*/category means match anything before /category category/.* means match anything that comes after category
Test your expressions on the actual report
@jennyhalasz
Set up once, daily, weekly, monthly, or quarterly
Email to anyone
Share with everyone on the account
Export a PDF
OTHER FUN THINGS
@jennyhalasz
CUSTOM REPORTS
@jennyhalasz
CUSTOM REPORTSAsk questions to determine importance:? Which things do we want to know?? What parts of the site are important?? How can we use these as part of our strategy?? When does our traffic arrive?? Where can we improve?? Who is visiting our site?
@jennyhalasz
Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
CUSTOM REPORTS
@jennyhalasz
Metrics: Things you want to measure
Dimensions: Containers you want to use
Filters: Things to include or not include
CUSTOM REPORTS
@jennyhalasz
Segments – Mobile/Desktop
@jennyhalasz
@jennyhalasz
THINGS DATA CAN DOSolidify/
Contradict a hypothesis
Predict a problem
Ensure mistakes are caught
Open a new horizon
Maintain status quo
Teach us about behavior
@jennyhalasz
REMEMBER:
Data is just data.Analysis leads to
insight.That useful link again:http://bit.ly/GADashJLH
