Cultivating Millennial Donors

Danielle BrigidaAssociate Operations CoordinatorNational Wildlife Federationbrigidad@nwf.org

Cultivating Millennial Donors

•Understanding the generation

•Learning what motivates them to

action

•Exploring ways to earn their loyalty

(Generation Y)

Born around 1982 - 1994

Understanding Millennials

Only A Click Away

morguefile

Socially Connected

Freedigitalphotos.net

Love a Challenge

Freedigitalphotos.net

Cultivating Millennial Donors

•Understanding the generation

•Techno savvy

•Socially connected

•Believe they can change the world; love a challenge

•Learning what motivates them to action

•Exploring ways to earn their loyalty

Emotional Connection

iStock photos

Authentic Message

Involve Friends

Cultivating Millennial Donors

• Understanding the generation

• Learning what motivates them to action

• Emotional connection

• Authentic message

• Involve friends

• Exploring ways to earn their loyalty

Go Where They Are

Freedigitalphotos.net

Off to update our baahlog!

Respect Them

Creating Campaigns

• Keep in mind they like physical activity! Like volunteering, walks, runs, and hikes.

• Use online as a way to spread the message of your campaign. Make sure there is a team-building component.(ie. Sharing information, rallying etc)

• Be Authentic – They will sniff out marketing ploys

Freedigitalphotos.net

Why We Want Them

“They combine the teamwork ethic of the Boomers with the can-do attitude of the Veterans and the technological savvy of the Xers. At first glance, and even at second glance, Generation Y may be the ideal workforce—and ideal citizens.” — Ron Zemke, Claire Raines and Bob Filipczak from “Generations at Work.”

Cultivating Millennial Donors

• Understand the generation

• Techno savvy

• Socially connected

• Believe they can change the world; love a challenge

• What motivates them to action

• Emotional connection

• Authentic message

• Involve friends

• Ways to earn their loyalty

• Go where they are

• Respect them

• Create campaigns that engage them

Resources

• “Who Are the Millenials?” – Deloitte survey report (PDF)

• “Recruiting Gen Y: The importance of corporate social engagement in attracting top young talent” By: Shannon Bond

• Photos: iStock, Flickr, Morguefile and Freedigitalphotos.net