Post on 08-May-2015
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ENTER 2014 Research Track Slide Number 1
CT-Planner4: Toward a More User-FriendlyInteractive Day-Tour Planner
Yohei Kurata*1 and Tatsunori Hara*2
*1 Department of Tourism ScienceTokyo Metropolitan University, Japan
*2 Research into Artifacts, Center for Engineering University of Tokyo, Japan
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Imagine that
and you have only four hours for sightseeing.
you are in Dublin
Where do you go?
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Too far away!Too far away!
Source: 4travel.jp
ENTER 2014 Research Track Slide Number 4Source: Tripomatic
What is the best route for four hours?What is the best route for four hours?
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The same problem may
happen to you
if you go to Japan.
The same problem may
happen to you
if you go to Japan.
Source: www.pref.kyoto.jp
Tokyo’s Tourist Map
Don’t worry. Use my tool.Don’t worry. Use my tool.
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To solve the difficulty of tour planning, we have been developing an interactive
tour planner called CT-Planner
You can try it at http://ctplanner.jpYou can try it at http://ctplanner.jp
ENTER2011
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Agenda
• Demonstration
• Design concepts
• Evaluation results
• Future vision
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Demonstrationhttp://ctplanner.jp
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Design Concepts
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More interactiveness!
People reportrequests andpreferences
Computershowsplans
Computershows a
sample plan
People havecertain remark
People tellan additional
Request
Many of Previous Tour Recommenders:
Proposed Systems:
Computerrevises
the plan
People selectthe favorite
one
Final Plan
This cycle promotes the users to get aware of their unattended needs
This cycle promotes the users to get aware of their unattended needs
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To support two levels of user requests
• Direct: Where to/not to visit• Indirect: Character of the tour
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Easy data creation
• Excel-based data editor• Automated Route generation • Future Participation of volunteers
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Target: foreigners visiting Japan!
• International tourists are often worried about lack of geographic knowledge and language barrier
• It will be nice if they can consult on their trip from anywhere, at any time
• Once they get a concrete image of their own trip, they will visit our destinations more likely
Do they welcome CT-Planner?Do they welcome CT-Planner?
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Evaluation
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Two Tests
• A Test by On-Destination Users– 16 international students from 8 countries – They use CT-Planner on the day visiting Yokohama
• A Test by Off-Destination Users– 56 online monitor users from 28 countries– They use CT-Planner at home
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1.00 2.00 3.00 4.00 5.00
Oveall Satisfaction
Easy to use
I can draw up a plan to my taste
Expectation Increased
I found new spots which I wouldn'tconsider in my usual planning
1.00 2.00 3.00 4.00 5.00
Oveall Satisfaction
Easy to use
I can draw up a plan to my taste
Expectation Increased
I found new spots which I wouldn'tconsider in my usual planning
Overall EvaluationOn-Destination Users Off-Destination Users
Most Negative
Most Positive
Most Negative
Most Positive
Overall satisfaction
Easy to use
Able to draw up a plan to my taste
Expectation Increased
Serendipity (ability to make users find something new )
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1 2 3 4 5
Plan's qualityty
Plan's reliability
Plan's novelty
Time to make a plan
Which is better?My usual planning
style is betterCT-Planner ismuch better
Time to Make a Plan
Plan’s novelty
Plan’s reliability
Plan’s quality
Answered by off-destination users
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1.00 2.00 3.00 4.00 5.00
At home (when comparingdestinations)
At home (after deciding mydestination)
At hotel
In transporation
At tourist info
While strolling
1.00 2.00 3.00 4.00 5.00
At home (when comparingdestinations)
At home (after deciding mydestination)
At hotel
In transporation
At tourist info
While strolling
When Do You Want to Use?On-Destination Users Off-Destination Users
Most Negative
Most Positive
Most Negative
Most Positive
At hotel
In transportation
At tourist info
While strolling
At home (when comparing destinations)
At home (after deciding a destination)
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An Interesting Finding from GPS data
• Some people didn’t exactly follow the recommended plan– Especially at the last of their trip
• They said, “I can deviate from my original plan as I’ve learnt what are interesting around the route”
CT-Planner4 may serve as a Learning Tool
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Our Future Vision
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We Collect User Log!
• To know which plans/spots are favored by whom• No cost
Rank Name of POI AllInternational
StudentsForeigners
living abroad
1 Yamashita Park 75% 63% 81%
2 Red Brick Warehouse 75% 63% 81%
3Kishamichi (Former Railway Promenade)
63% 50% 69%
4 Zo-no-hana Park 58% 25% 75%
5 Dockyard Garden 54% 38% 63%
6 Yokohama Chinatown 42% 63% 31%
Example:
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Tour Companies / DMOs
Planning Support
CT-Planner
Log Data
Advanced Tourists
Ordinary Tourists
Statistics about tourists’ needs and trends
Destination Data
More AttractiveTours / Info
$
Our Future Vision
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Conclusion• We reported the latest version of
our computer-aided tour planner CT-Planner4– Interactive– supporting two levels of requests– Easy data creation– Available at http://ctplanner.jp
• The result of our user tests (and expert interview) substantiated its practicality
• The user log of computer-aided tour planners will be useful for marketing analysis