CT-Planner4: Toward a More User-FriendlyInteractive Day-Tour Planner
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ENTER 2014 Research Track Slide Number 1 CT-Planner4: Toward a More User- Friendly Interactive Day-Tour Planner Yohei Kurata *1 and Tatsunori Hara *2 *1 Department of Tourism Science Tokyo Metropolitan University, Japan *2 Research into Artifacts, Center for Engineering University of Tokyo, Japan
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CT-Planner4: Toward a More User-Friendly Interactive Day-Tour Planner
Transcript of CT-Planner4: Toward a More User-FriendlyInteractive Day-Tour Planner
ENTER 2014 Research Track Slide Number 1
CT-Planner4: Toward a More User-FriendlyInteractive Day-Tour Planner
Yohei Kurata*1 and Tatsunori Hara*2
*1 Department of Tourism ScienceTokyo Metropolitan University, Japan
*2 Research into Artifacts, Center for Engineering University of Tokyo, Japan
ENTER 2014 Research Track Slide Number 2
Imagine that
and you have only four hours for sightseeing.
you are in Dublin
Where do you go?
ENTER 2014 Research Track Slide Number 3
Too far away!Too far away!
Source: 4travel.jp
ENTER 2014 Research Track Slide Number 4Source: Tripomatic
What is the best route for four hours?What is the best route for four hours?
ENTER 2014 Research Track Slide Number 5
The same problem may
happen to you
if you go to Japan.
The same problem may
happen to you
if you go to Japan.
Source: www.pref.kyoto.jp
Tokyo’s Tourist Map
Don’t worry. Use my tool.Don’t worry. Use my tool.
ENTER 2014 Research Track Slide Number 6
To solve the difficulty of tour planning, we have been developing an interactive
tour planner called CT-Planner
You can try it at http://ctplanner.jpYou can try it at http://ctplanner.jp
ENTER2011
ENTER2014
ENTER 2014 Research Track Slide Number 7
Agenda
• Demonstration
• Design concepts
• Evaluation results
• Future vision
ENTER 2014 Research Track Slide Number 8
Demonstrationhttp://ctplanner.jp
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Design Concepts
ENTER 2014 Research Track Slide Number 31
More interactiveness!
People reportrequests andpreferences
Computershowsplans
Computershows a
sample plan
People havecertain remark
People tellan additional
Request
Many of Previous Tour Recommenders:
Proposed Systems:
Computerrevises
the plan
People selectthe favorite
one
Final Plan
This cycle promotes the users to get aware of their unattended needs
This cycle promotes the users to get aware of their unattended needs
ENTER 2014 Research Track Slide Number 32
To support two levels of user requests
• Direct: Where to/not to visit• Indirect: Character of the tour
ENTER 2014 Research Track Slide Number 33
Easy data creation
• Excel-based data editor• Automated Route generation • Future Participation of volunteers
ENTER 2014 Research Track Slide Number 34
Target: foreigners visiting Japan!
• International tourists are often worried about lack of geographic knowledge and language barrier
• It will be nice if they can consult on their trip from anywhere, at any time
• Once they get a concrete image of their own trip, they will visit our destinations more likely
Do they welcome CT-Planner?Do they welcome CT-Planner?
ENTER 2014 Research Track Slide Number 35
Evaluation
ENTER 2014 Research Track Slide Number 36
Two Tests
• A Test by On-Destination Users– 16 international students from 8 countries – They use CT-Planner on the day visiting Yokohama
• A Test by Off-Destination Users– 56 online monitor users from 28 countries– They use CT-Planner at home
ENTER 2014 Research Track Slide Number 37
1.00 2.00 3.00 4.00 5.00
Oveall Satisfaction
Easy to use
I can draw up a plan to my taste
Expectation Increased
I found new spots which I wouldn'tconsider in my usual planning
1.00 2.00 3.00 4.00 5.00
Oveall Satisfaction
Easy to use
I can draw up a plan to my taste
Expectation Increased
I found new spots which I wouldn'tconsider in my usual planning
Overall EvaluationOn-Destination Users Off-Destination Users
Most Negative
Most Positive
Most Negative
Most Positive
Overall satisfaction
Easy to use
Able to draw up a plan to my taste
Expectation Increased
Serendipity (ability to make users find something new )
ENTER 2014 Research Track Slide Number 38 38
1 2 3 4 5
Plan's qualityty
Plan's reliability
Plan's novelty
Time to make a plan
Which is better?My usual planning
style is betterCT-Planner ismuch better
Time to Make a Plan
Plan’s novelty
Plan’s reliability
Plan’s quality
Answered by off-destination users
ENTER 2014 Research Track Slide Number 39
1.00 2.00 3.00 4.00 5.00
At home (when comparingdestinations)
At home (after deciding mydestination)
At hotel
In transporation
At tourist info
While strolling
1.00 2.00 3.00 4.00 5.00
At home (when comparingdestinations)
At home (after deciding mydestination)
At hotel
In transporation
At tourist info
While strolling
When Do You Want to Use?On-Destination Users Off-Destination Users
Most Negative
Most Positive
Most Negative
Most Positive
At hotel
In transportation
At tourist info
While strolling
At home (when comparing destinations)
At home (after deciding a destination)
ENTER 2014 Research Track Slide Number 40
An Interesting Finding from GPS data
• Some people didn’t exactly follow the recommended plan– Especially at the last of their trip
• They said, “I can deviate from my original plan as I’ve learnt what are interesting around the route”
CT-Planner4 may serve as a Learning Tool
ENTER 2014 Research Track Slide Number 41
Our Future Vision
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We Collect User Log!
• To know which plans/spots are favored by whom• No cost
Rank Name of POI AllInternational
StudentsForeigners
living abroad
1 Yamashita Park 75% 63% 81%
2 Red Brick Warehouse 75% 63% 81%
3Kishamichi (Former Railway Promenade)
63% 50% 69%
4 Zo-no-hana Park 58% 25% 75%
5 Dockyard Garden 54% 38% 63%
6 Yokohama Chinatown 42% 63% 31%
Example:
ENTER 2014 Research Track Slide Number 43
Tour Companies / DMOs
Planning Support
CT-Planner
Log Data
Advanced Tourists
Ordinary Tourists
Statistics about tourists’ needs and trends
Destination Data
More AttractiveTours / Info
$
Our Future Vision
ENTER 2014 Research Track Slide Number 44
Conclusion• We reported the latest version of
our computer-aided tour planner CT-Planner4– Interactive– supporting two levels of requests– Easy data creation– Available at http://ctplanner.jp
• The result of our user tests (and expert interview) substantiated its practicality
• The user log of computer-aided tour planners will be useful for marketing analysis
