SamplesPresented by Robert Mosca

• Copywriting

• Creative concepts

• Branding

• Electronic media advertising

• Marketing

• Multi-media presentations

• Business-to-business

• Problem solving

More than copywriting. Problem Solving.

What can you really tell from my resume?

You can tell that I’ve had creative experience in the travel market for

almost a decade. And almost as long successfully branding and

writing for a host of luxury properties. Sure, you get a snapshot

history of my career. A steady climb up the corporate ladder. You may

even get a hint of my aspirations and what I can bring to the table.

I know the bottom line is important, but even more so is raising your

profit margin. So…

I’d like to show you more.

I’d like to show you what I can do to help move your product even

in this challenging economy.

of Geography

... and how I sell it.

The Seduction

Annual Voyage AtlasI have to admit, this was my dream job. At Silversea, a

five-star luxury cruise line, I could put all my interests and

hobbies of art, adventure, history, archaeology and exotic

cultures to use front and center.

While onboard (ahem) I completely revamped Silversea’s

annual Atlas, making it look less like a bus schedule and

gearing it more to the interests of the guests by highlighting

Silversea’s excursions, an area that had previously lacked

promotion. I created such sections as: For the Gourmet, For

the History Enthusiast, For the Adventurous, etc., further

breaking them down into each region of the world.

I am happy to say that even to this day Silversea has kept

my formula and, while suites in this economy continue to be

discounted, Silversea’s excursions have proved a strong,

steady income stream in the toughest of times.

World Cruise BookA Personal Journey Across Six Continents

A world cruise is the crème de la crème of travel. This piece

describes an original around-the-world experience that was

refined, enriching and stimulating. It was the keystone

marketing tool from which all other material for the voyage

would come.

I wanted to create a voice that did justice to what would be

for most guests, the trip of a lifetime.

Using a voice that was one part Anthony Bourdain and one

part Ernest Hemingway, I wrote the presentation piece for

Silversea’s World Cruise that was universally lauded by our

sales team and helped make the cruise the most successful

in Silversea’s history.

Venetian SocietyLoyalty Program Newsletters

Repeat guests delight in a sense of belonging to an

exclusive club where they can lose themselves in a host

of exclusive amenities while finding the value of detail.

My goal in revamping the content was to create and

promote a bond between the company and the guest.

Establishing a far-reaching, long-term relationship of repeat

business, in turn creating positive word-of-mouth buzz.

Trip TeaseAds, Brochures and Business-to-Business

To captivate. To encourage. To seduce. To elicit a positive

reaction. To make the reader act.

Each piece is effectively created to fit into a bigger picture.

They provide an emotional connection that gets results.

The focus is as much about substance as it is about style.

If you think a picture is worth a thousand words,

then maybe you need a new copywriter. Results are the

bottom-line. The Charter & Incentive brochure is still a

standard today — if it works, keep it — it’s been used as

a print piece and for e-commercials.

An ad must be a page stopper. Fulfilling desires and creating

the need to return to it.

Taking it to the next step, I am dabbling in ipod viral ads

and variable eblasts that can hone and refine both language

and image.

but I can convey whatgives lifemeaning.

I can t tell you themeaning of life,

Luxuryfor LandlubbersAs Associate Creative Director for Ryan + Deslauries,

Orlando’s premier luxury advertising agency, I brought to life

a host of high-end properties.

From Banyan Tree’s exclusive spas, to Ritz Carleton’s Palm

Spring golf communities; from St. Regis’ iconic fractional

residences in New York City to thirty million dollar plus

residences in Mayakoba, Mexico, I live and breath

the luxury market with authority.

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banyantreemayakoba.com

lakenona.com

portocupocoy.com

I love creating language that sparks

the imagination, encourages exploration outside the everyday and

offers a unique lens through which to view the world.

Life is a daring adventure. Who says you can’t share an

epiphany, just because you’re on vacation?

Curicula Vitae2009 – present Freelance Copywriter/Copy EditorTechnical writing, creating the packaging, presentation and advertisingcopy for a diverse group of multi-national clients. Product lines includeautomotive equipment, power supply systems and lighting products.

2006 – 2008 Ryan + DeslauriersAssociate Creative Director

Responsible for directing the creative copy team including web content andradio spots with an international client list, including: Orient-ExpressHotels, Banyan Tree Hotels & Resorts, St. Regis, Ritz Carlton, Rosewood,Playground and Starwood.

1999 - 2006 Silversea Cruises, Ltd.Senior Copywriter

Wrote all the direct mail pieces, Cruise Annuals, World Cruise pieces, webcopy for our revamped site, email blasts and advertising I was alsoresponsible for the content of the Venetian Society newsletter, offeringbenefits and articles of local color to pique the interests of past guests.

1997 - 1999 Accudocs LLCCopywriter

Wrote, proofed and edited all in-house promotional materials andadvertising. Wrote, edited and proofed ads, direct-mail and promotionalmaterials, website content and quarterly magazine, Latitudes, for ourclient, NCL Cruise Lines.

1992 - 1999 CPS CommunicationsProofreader/Researcher/Editor

Edited and proofread all articles for six Caribbean travel magazines, as welltheir monthly medical marketing magazine

Robert Charles Mosca7206 Renaissance Way NE, Atlanta, GA 30308

404-254-3749 • cell: 954-328-3197email: mosca.robert@yahoo.com

RCM