Crowdsourced: The Top Ten Tips for Using Social Media in

RadioBy Justin Kings for

Multimedia Meets Radio 2010

Build a relationship

@paul_a_smith If you use Twitter and Facebook, maintain a dialogue with your followers. Don't just broadcast headlines...

@paul_a_smith ...or use it only when you want something. Converse and answer questions. They'll trust you more, and come to you with stories.10

Regulate

@PaulEaston @tomkingham use twitter / facebook often but don't bombard people's feeds

9

Fact check

@journotutor Social media another tool in the newsgathering & publication kit. J'istic principles of impartiality, accuracy etc still apply 8

Be personal

@suecarter Operate on same level. treat them as friends

7

Maximise your followers

6@brettsr

Audience participation

@colinkelly presenters / news teams unsure about stories / material can test it in advance on twitter

5

Connect

@acarvin empower those who love you & listen to those who hate you.

4

What are people talking about

@Brendan98 I keep an eye on trending topics on Twitter to get a feel for what's hot 'n' not.

3

Access All AreasBBC talk radio presenter @richardpbacon says twitter provides the DVD extras to his show.

2

Think of it like radio

@jiminthemorning Be as you are on air. Converse, don't broadcast. Respond. Share. RT. Shed light, don't generate heat. Be a friend

@jiminthemorning Actually, it boils down to: 'if you can do radio right, you can do Twitter right too' :-)

1

The Crowdsourced Top Ten

10 Build a relationship – don’t just ask for help9 Regulate updates – bombard your followers and they’ll leave8 Fact check – find stories & sources but check authenticity7 Be personal – but balance with being professional6 Move followers around – aggregate your accounts5 Audience participation – test ideas4 Connect –’empower’ the audience3 What are people talking about – trending topics2 Access All Areas – go behind the scenes to enhance the show 1 Think of social media like radio – “Be as you are on air...”

And finally...regard social media partly as a search engine

Links

newsleadermedia.com

delicious.com/newsleader

facebook.com/newsleader

twitter.com/newsleader

slideshare.net/newsleader