Crowdsourced: The Top Ten Tips For Using Social Media in Radio
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Transcript of Crowdsourced: The Top Ten Tips For Using Social Media in Radio
Crowdsourced: The Top Ten Tips for Using Social Media in
RadioBy Justin Kings for
Multimedia Meets Radio 2010
Build a relationship
@paul_a_smith If you use Twitter and Facebook, maintain a dialogue with your followers. Don't just broadcast headlines...
@paul_a_smith ...or use it only when you want something. Converse and answer questions. They'll trust you more, and come to you with stories.10
Regulate
@PaulEaston @tomkingham use twitter / facebook often but don't bombard people's feeds
9
Fact check
@journotutor Social media another tool in the newsgathering & publication kit. J'istic principles of impartiality, accuracy etc still apply 8
Be personal
@suecarter Operate on same level. treat them as friends
7
Maximise your followers
6@brettsr
Audience participation
@colinkelly presenters / news teams unsure about stories / material can test it in advance on twitter
5
Connect
@acarvin empower those who love you & listen to those who hate you.
4
What are people talking about
@Brendan98 I keep an eye on trending topics on Twitter to get a feel for what's hot 'n' not.
3
Access All AreasBBC talk radio presenter @richardpbacon says twitter provides the DVD extras to his show.
2
Think of it like radio
@jiminthemorning Be as you are on air. Converse, don't broadcast. Respond. Share. RT. Shed light, don't generate heat. Be a friend
@jiminthemorning Actually, it boils down to: 'if you can do radio right, you can do Twitter right too' :-)
1
The Crowdsourced Top Ten
10 Build a relationship – don’t just ask for help9 Regulate updates – bombard your followers and they’ll leave8 Fact check – find stories & sources but check authenticity7 Be personal – but balance with being professional6 Move followers around – aggregate your accounts5 Audience participation – test ideas4 Connect –’empower’ the audience3 What are people talking about – trending topics2 Access All Areas – go behind the scenes to enhance the show 1 Think of social media like radio – “Be as you are on air...”
And finally...regard social media partly as a search engine
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