PRACTICESAFE

CROWDFUNDING®

MARY JUETTEN @maryjuetten @traklight

Mary Juetten Founder & CEO Trak-light@traklight@maryjuettenmejuetten@traklight.-com

• Forbes, ABA Legal Tech Today, StartupGrind Contributor• 30 years business experience• J.D., CPA, CA • CfIRA, CFPA since 2012• MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker

Slides available on slideshare.net/Traklight

Additional resources – Traklight.com Resource page

Free Business Risk Assessment

Identify IPProtect IPPick a PlatformBuild Social CapitalCreate a Pitch

Fundraising Approach

Identify and Protect IP

When? = Before you go publicWhy? = how it works online,

business plan onlinebus

Strategies to Protect IP

Do It Yourself:- USPTO.gov- copyright.gov

Strategies to Protect IPHire a Professional:- Attorney, Consultant, LegalZoom, Rocketlawyer

Strategies to Protect IP

Secrets:- Notary- IP Vault- Copyright software

PpPick a Platform:

CroFederal Securities

Equity not yet legal instead: 20ish states

enacted | 20ish in progress

- Reg A+ (June 19, 2015)

S

Crowdfunding options

Pick a Platform: Rewards Based

Rewards

Choose the best platform for you.

Rewards

- All or nothing(Example: Kickstarter)- Remember Fulfillment Issues

Rewards

- Percent based on type(Example: Indiegogo)

CF Data: Popular Markets

Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report

PreSell | Market Validation

A Tale of 2 Campaigns

Genetic Art- T shirts- Portraits

Channels- Obsessed pet owner- Animal organizations

Convert steel shipping containers into medical clinics- cooling/heating installed- most of medical equipment needs/electric and sink- durable, quickly installed

Channels- General PR & Mother’s Day launch

Lessons Learned

Try AgainLessons Learned:

•Heavy PR•Partnering•Pre-selling

•Get it in Writing•Sound Reward Structure

•No infringing

2nd attempt = success

Build Social CapitalSuccess is directly

related to social capital• Quality not quantity

• Content is king• Start early

Content is King

Expert, Blog, Speak, Social Media, PR, “Prime the Pump”

Create Pitch

Online

Campaign

Rewards: Be RealisticNo cap

Video: Problem,

Solution, AskBonus: cause

Ignorance Is NOT A Defense

Be Careful:

Video, Copy, Music, Photos, etc

Read, Read, Read

Read license and permission to use

Find your Crowd

Prepare, prepare, prepare

Read, read, read

*Applies for all fundraising

TOP THREE TIPS FOR CROWDFUNDING*

Questions?

www.traklight.com

Mary Juetten

mejuetten@traklight.com

@traklight@maryjuetten