Crowdfunding: How to Build a Successful Campaign
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PRACTICE SAFE CROWDFUNDING ® MARY JUETTEN @maryjuetten @traklight
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Transcript of Crowdfunding: How to Build a Successful Campaign
PRACTICESAFE
CROWDFUNDING®
MARY JUETTEN @maryjuetten @traklight
Mary Juetten Founder & CEO Trak-light@traklight@[email protected]
• Forbes, ABA Legal Tech Today, StartupGrind Contributor• 30 years business experience• J.D., CPA, CA • CfIRA, CFPA since 2012• MSNBC, AZ PBS, SXSW V2V, LAUNCH Speaker
Slides available on slideshare.net/Traklight
Additional resources – Traklight.com Resource page
Free Business Risk Assessment
Identify IPProtect IPPick a PlatformBuild Social CapitalCreate a Pitch
Fundraising Approach
Identify and Protect IP
When? = Before you go publicWhy? = how it works online,
business plan onlinebus
Strategies to Protect IPHire a Professional:- Attorney, Consultant, LegalZoom, Rocketlawyer
Strategies to Protect IP
Secrets:- Notary- IP Vault- Copyright software
PpPick a Platform:
CroFederal Securities
Equity not yet legal instead: 20ish states
enacted | 20ish in progress
- Reg A+ (June 19, 2015)
S
Crowdfunding options
Pick a Platform: Rewards Based
Rewards
Choose the best platform for you.
Rewards
- All or nothing(Example: Kickstarter)- Remember Fulfillment Issues
Rewards
- Percent based on type(Example: Indiegogo)
CF Data: Popular Markets
Source: thecrowdfundingcentre.com, Mapping the State of the Crowdfunding Nation Jul-Sept 2014 Report
PreSell | Market Validation
A Tale of 2 Campaigns
Genetic Art- T shirts- Portraits
Channels- Obsessed pet owner- Animal organizations
Convert steel shipping containers into medical clinics- cooling/heating installed- most of medical equipment needs/electric and sink- durable, quickly installed
Channels- General PR & Mother’s Day launch
Lessons Learned
Try AgainLessons Learned:
•Heavy PR•Partnering•Pre-selling
•Get it in Writing•Sound Reward Structure
•No infringing
2nd attempt = success
Build Social CapitalSuccess is directly
related to social capital• Quality not quantity
• Content is king• Start early
Content is King
Expert, Blog, Speak, Social Media, PR, “Prime the Pump”
Create Pitch
Online
Campaign
Rewards: Be RealisticNo cap
Video: Problem,
Solution, AskBonus: cause
Ignorance Is NOT A Defense
Be Careful:
Video, Copy, Music, Photos, etc
Read, Read, Read
Read license and permission to use
Find your Crowd
Prepare, prepare, prepare
Read, read, read
*Applies for all fundraising
TOP THREE TIPS FOR CROWDFUNDING*
Questions?
www.traklight.com
Mary Juetten
@traklight@maryjuetten
