changing the business of independent filmmakingCrowdfunding

Peabody Award-winning filmmaker Hilla Medalia has received three Emmy® nominations. Her projects have garnered critical acclaim and screened internationally in theaters and on television including HBO, MTV, BBC and ARTE. Among her range of titles include ‘To Die in Jerusalem’ 2007 (HBO), ‘After the Storm’ 2009 (MTV), ‘Numbered’ 2012 (ARTE), ‘Dancing in Jaffa’ 2013 (Tribeca, IFC Sundance selects), ‘Web Junkie’ 2014 (Sundance Film Festival, POV (PBS), BBC) and ‘The Go Go Boys’ 2014 (Cannes Film Festival). Her latest film, ‘Censored Voices’ 2015, has premiered at the Sundance Film Festival and Berlinale and is expected to release theatrically in the fall. Medalia holds a Master of Arts from Southern Illinois University.

About

Hilla Medlia

Non-recoupable fundBuild core audiences

Potential press coveragePartnership opportunities

Early feedbackMaximize distribution

Crowdfunding

Why

Some strong arguments

The Pre-CampaignOne

changing the business of independent filmmakingCrowdfunding

Choose yourPlatform

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Israel

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Global Platforms

Local Platforms

One million people backed more than 12,000 documentaries.

5,000 have been successfully funded.Documentaries backed 600 times every day

$120 million pledged to documentary films

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Project creation limited to certain countriesFee: 5% of raised + processing fee 3% + $0.20 per pledge

All-or-nothing funding

Option for tax deductible (fiscal sponsor)

Partnerships of the platform: Kodak - match raised funds in film stock

Sundance - #ArtistServices

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Choose yourPlatform

Fee: 5% of raised + processing fee 3% + $0.30 per pledge

Flexible Funding: no target - you get what you raiseFixed Funding: set goal

Fixed Funding only accepts payments through PayPal Option for tax deductible (fiscal sponsor)

Generosity by Indiegogo- 0% fee for non profits

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In-Demand: After successful campaign continue

receiving contributions Partnerships:

IDFA - selected projects backed up by the marketing and

promotion tools of IDFA.

Vimeo - match raised funds for exclusive distribution on Vimeo

On Demand.

Women’s Day: $1 for every $25 raised for campaigns empowering women and girls

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Fee: 5% of raised + processing fee $0.3 + 2.9% per pledge

Backers are offered to cover the fee

Need US Bank Account

“Built for filmmakers, by filmmakers”

Get the funding when reaching 80% of goal

Option for tax deductible (fiscal sponsor)Distribution platform when reaching +500 followers

S&S and non S&S

10% distribution fee

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Followers, not only supporters

Backers earn credits for streaming

Distribution partners: Google Play, iTunes, Netflix

Projects with +500 followers get a package of services worth 8000$ + waivers for festival entry feesFree and discounted online tools, equipment purchases, hard drives, apps.Partnership: G-Drive provides storage grants

How much to ask for?

What to give (rewards)?

How to price items?

How long to run the campaign?

the big questions

FirstSteps

Research

Define your budget

Build a strong team

Gather your personal network

Contact relevant organizations

Connect through multiple platforms

The CampaignTwo

Crowdfunding forIndependence

Turn your campaign into an audience-building opportunity

PreppingVideos

Be specific

Be yourself

Trust your audience

Give shareable material and later make the

film available

Keep it short

Universal and Emotional

The pitch video is the first impression

Build your Audience

Find out who is your audience

Audience = real people

Use different tactics to attract varied interestsCreate a tone (be consistant)

Ask for contributions, not for donationsOffer rewards that deepen engagement

Provide inspiring content

Turn backers into amplifiers

Learn from your crowd

Series 2

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$13

$25

$38

$50

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“Dancing in Jaffa - Post-Production”

$000

FundingProgress

$27,283Pledged via Kickstarter

Average pledge amount

Pledged via external referrers

$21,412$47.32

“Dancing in Jaffa - Post-Production”

56% Kickstarter

44% External

FundingStatistics

FundingProgress

Series 2

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140

11-Jan 17-Jan 23-Jan 29-Jan 3-Feb 9-Feb 15-Feb

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$000

“BREAD HEAD: Can we prevent America's most feared disease?”

$19,512Pledged via Kickstarter

Average pledge amount

Pledged via external referrers

$111,368$74.87

15% Kickstarter

85% External

FundingStatistics

“BREAD HEAD: Can we prevent America's most feared disease?”

Post CampaignThree

Funded!

But you aren’tdone yet

Update your backers

Send rewards

Be grateful!

Implement conclusions

Can provide you added value beyond $$

Crowdfunding

Define core audiencesBest avenues to reach themRefine the positioning of

your film

Invaluable information and feedback

Instead of doing outreach and audience engagement just before the release

A year or two head start

Short-term goal: raise moneyUltimate goal: long life for your film

Empower your distribution

Thank you!http://medaliaproductions.com/