Crouching TumblrHidden Youth Culture

Think of Tumblr as a social network and blogging platform combined into one. There are over 188 million blogs on Tumblr. Effectively reaching young consumers on Tumblr is worth consideration, especially for brands targeting the youth market.

The Lesser TappedSocial Network

Tumblr is among the top 20 most visited sites in the U.S. and 46% of its user base lies between the ages of 16-24. Tumblr’s 188 million blogs are dominated by youth, making Tumblr the perfect platform to interact with youth audiences if approached authentically.

Young People Can’t Get Enough Tumblr

If your Tumblr followers appreciate the content you’re posting, they’ll reblog it. Once a post is reblogged, other users may reblog Tumblr content for days, weeks, months or even years. Evidence of reblogging power can be seen from this post by American Apparel. Originally post-ed in 2012, the simple shot of their high-waisted cut-off denim shorts has over 30,000 notes (which includereblogs and likes) and is continuing to circulate on Tumblr.

Your Content Won’t Insta-Die On Tumblr

Part of Tumblr’s allure is there’s no “unspoken rule” for how many photos you can post from one event. On other photo sharing platforms like Instagram, posting 10 photos from the same event that day is a violation of etiquette. While, on Tumblr, that’s just part of the sharing experience.

Where Unspoken PostingRules Don’t Apply

Unlike Facebook and other likely suspects,

Tumblr allows for more freedom of

expression. On Facebook, users feel

vulnerable since their first name, last

name, and tagged pictures are all tied to

everything they post. With Tumblr, not

only is it not required for users to give

their first and last name, but users can

create a completely made-up username.

Creating a unique username on Tumblr is

the first step in establishing your Tumblr

identity.

Anonymous Is In

Sarcasm: A key component in any teens’ daily life. Sarcasm is the blood that pumps through Tumblr’s hypo-thetical veins, fueling conversation between complete strangers over any topic.

Don’t You Just LOVE Sarcasm

Gifs are a unique type of animated content that circulates on Tumblr. These repeating cycles of images add movement and variety to a page that catches the eye. Vans shows how much fun their event was by posting a gif.

For The Love Of Gifs

Enough with the business talk. Tumblr provides an online space to showcase creativity. If your brand has the ability to develop visual and artistic content, why not show it off to a new audience that you wouldn’t otherwise reach? For example, Coca-Cola appeals to Tumblr users by posting images and .gifs that useCoca-Cola products in artistic ways.

Make ArtCatch Attention!

Show off the lifestyle and personality of your brand by posting photos from events your brand was involved with or photos that portray the lifestyle of your brand. Glamour posted a photo of the models backstage at a fashion show.

Let The Lifestyle Talk

Tumblr provides an outlet to connect with like-minded people. Users connect with others who share similar feelings about something as they do. For example, Fandoms on Tumblr aren’t necessarily based on the fact that people enjoy the same TV show, but rather that they share the same feelings about a TV show.

Emotion Over Information

BRANDS DOING IT RIGHT

Mix of original AA content + reblogs from other Tumblrs

American Apparel

Showcases brand personality through art

Adidas Original

Adidas OriginalNew products

Adidas OriginalAnd lifestyle!

SharpieDIY projects and original artwork made with Sharpie products.

SharpieCool right?

Features customer selfies, and makes hilarious gifs.

Denny’s

Seriously though, check out the best brand on Tumblr: blog.dennys.com

Denny’s

TIPS AND CHECKLIST FOR USING TUMBLR

Minimal text

Show more, tell less

Striking visual aspect

Authentic content

Things You Need To Tumblr -Succeed

Gifs

Quotes

Photography

Art

The Content ThatMakes It Happen

Humor

Sarcasm

Inspiration

Themes Your Brand Should Work With

HAPPY TUMBLING :-)

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