Crossing the Crossing the Generational DivideGenerational Divide

Q1: How do you Q1: How do you get get MillennialsMillennialsi th d ?i th d ?in the doors?in the doors?

A1:A1:A1:A1:Be whereBe whereBe where Be where they arethey arethey arethey are

Ileana Ileana RosRos‐‐LehteninmLehteninm, FL, FL‐‐1818

illillQ2: Will Q2: Will 

Gen XGen XGen X Gen X ClimbClimbClimb Climb the the 

Ladder?Ladder?

A2:A2:NotNotNotNot

necessarilynecessarilynecessarilynecessarily

Q3: Are theQ3: Are the

BoomersBoomers

reallyreally

retiring?retiring?retiring?retiring?

A3:A3:A3:A3:Probably Probably 

notnot

Q4 Wh ’ Th N t G ti ?Q4 Wh ’ Th N t G ti ?Q4: Who’s The Next Generation?Q4: Who’s The Next Generation?

Q4 Wh ’ Th N t G ti ?Q4 Wh ’ Th N t G ti ?Q4: Who’s The Next Generation?Q4: Who’s The Next Generation?

Someone of Someone of ANY age ANY age who is actively using social mediawho is actively using social mediawho is actively using social media who is actively using social media 

and engaging others on the Internet and engaging others on the Internet ith aith a "2 0" mindset:"2 0" mindset:with a with a "2.0" mindset:"2.0" mindset:creative, collaborative creative, collaborative 

and communityand community‐‐oriented.oriented.

Users age 18‐24 = 10.6%

Users age 35‐54 grew 276%, 18‐24 only 20% last six months

Average age = 40 yrs old

Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

Q4 Wh ’ Th N t G ti ?Q4 Wh ’ Th N t G ti ?Q4: Who’s The Next Generation?Q4: Who’s The Next Generation?

ltltultureulturehangershangersgg

Q4: Who’s The Next Generation?Q4: Who’s The Next Generation?QQ

QQ WhereWhereQ:Q: Where    Where    will will 

be?be?be?be?

Th kTh kThankThankPhone:  (202) 352‐1806

Email: Andrew@GovLoop comEmail:  Andrew@GovLoop.com

Blog:  http://GenShift.com

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