Crossing The Digital Divide
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Transcript of Crossing The Digital Divide
![Page 1: Crossing The Digital Divide](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a5694d8b42ad56a8b505d/html5/thumbnails/1.jpg)
March 25 - 27, 2010www.techshow.com
Crossing the Digital Divide: emarketing to clients and
prospectsPresenter
Carolyn Elefant
Marketing/Social media trackMarch 25, 2010 2:30-3:30
March 25 - 27, 2010www.techshow.com
![Page 2: Crossing The Digital Divide](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a5694d8b42ad56a8b505d/html5/thumbnails/2.jpg)
6 Inexpensive, High Tech Ways to Market Your Practice
E-mail Marketing
Podcasting
Videocasting
Blogging
Webinars
e-Books and Vooks
![Page 3: Crossing The Digital Divide](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a5694d8b42ad56a8b505d/html5/thumbnails/3.jpg)
E-BooksWhat?•An electronic pamphlet, usually 8-25 pages, on a discrete legal topicWhy?•Educate clients•Call to action and permission marketing•SEO if posted on archive sitesWhere?•Download via website & autoresponder•Post on JD Supra, DocStoc & other archiving sitesHow?•aggregate blog posts in PDF file•compile client FAQs
![Page 4: Crossing The Digital Divide](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a5694d8b42ad56a8b505d/html5/thumbnails/4.jpg)
Blogging
What?•A frequently updated website.Why?•educate clients•SEO•engage in discourse w/other lawyers•keep abreast of practice developments
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BloggingWhere?
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Blogging
How to Start:
•Select a service (start free/cheap and upgrade)•Choose a name (cutesy v. SEO)•choose a topic (discrete and niche are best)•commit to regularity - 3-4 times a week starting out
![Page 7: Crossing The Digital Divide](https://reader035.fdocuments.us/reader035/viewer/2022062418/555a5694d8b42ad56a8b505d/html5/thumbnails/7.jpg)
Webinars
What? •Seminar online
Why?•MOST effective method to attract & retain clients•educate new clients•reinforce ties to existing clients•repurpose content for website or even sale (extra revenue stream)•Looks impressive, but very inexpensive
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Webinars
WHERE?
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Webinars
How?•choose platform•choose topic•choose date •Set up registration (Google forms, Aweber, ejunkie)•promote webinar via social media, email lists and conventional tools •deliver and record webinar•redistribute webinar via YouTube, website