Post on 21-Jan-2015
description
Critical Interface DesignCaring about more, than paying the bills
Lutz SchmittUXcamp Europe – Berlin, May 26th 2012
photo (cc by-nc) wlodi on flickr.com
Would you design the electric chair?Session at UXcamp Europe 2011
photo by lucinda devlin
What we design has always an impact.
Most times it’s not just black or white.
Ethical questions lurk everywhere.
It’s better to be involved, than to look away.
We are responsible, but for what exactly?
It’s OK to become paid.
I've brought with me some insights, thoughts, opinions, insults and of course: Venn-Diagrams!
Caring about more, than paying the bills
photo (cc by-nc) wlodi on flickr.com
point of view
Everything has an interface
DESIGN FOR CONVERSION in a nutshell
point of view
The interface is the product
DESIGN FOR CONVERSION in a nutshell
thesis one
User Experience is just educated marketing
DESIGN FOR CONVERSION in a nutshell
UserValue
Designer
Business
Let's face it
We work to sell more stuff
We keep the system going
comfortzone
Designer
Business User
thesis two
Most times we are paid for staying in the comfort zone
DESIGN FOR CONVERSION in a nutshell
Another aspect for my argumentation
DESIGN FOR CONVERSION in a nutshell
thesis three
Every time we design an interface we’re de!ning universal rules
DESIGN FOR CONVERSION in a nutshell
what others came up with
First formulation of the categorical imperative:
“Act only according to that maxim whereby you can at the same time will that it should become a universal law.”
DESIGN FOR CONVERSION in a nutshell
Immanuel Kant, Groundwork of the Metaphysic of Morals
DESIGN FOR CONVERSION in a nutshell
Let’s head to the big picture
User
Value
Designer
Business
User
Designer
Business
Values
Market Economy
LawsMoral Codes
Ethics
Society
Sometimes it's easier to act ethically, sometimes not
Sometimes it's just the small things
DESIGN FOR CONVERSION in a nutshell
Gender
Male
Gender
Female
Sometimes it's just the small things
DESIGN FOR CONVERSION in a nutshell
Gender
Male
Gender
Female
Male
Both
Other
last slide
DESIGN FOR CONVERSION in a nutshell
We are incredible powerful.
Maybe we should care about more, than paying our bills.
last slide (in other words)We already have an impact with our designs on society.
Why not use this for something else, than re!ecting our bosses / clients needs?
DESIGN FOR CONVERSION in a nutshell
Do we have this power, as proposed?
Do we have this responsibility beyond our job?
When did you leave the comfort zone the last time?
Is UX actually just marketing?
I try to act ethically.
Are you happy?
Thank you!lutz@luxux.org | Twitter @luxux
Lutz Schmitt | Senior Consultant at nexum AG