DOLO 650

Brand Idea Concept 1

“The best doctors prescribe the best

paracetemol.”

Dr Hemant Kothari

• Wants patients to recover soon.

• Wants to develop a long and

trustworthy relationship with

patients

• Wants patients to believe that

he/she is the best

doctor to take care of his illness.

• Wants to prescribe guaranteed and

trusted drugs

How can we help Dr Kothari ? Dolo 650 gives quick and guaranteed relief to his

patients in pain and fever.

It’s easier to swallow

Why should Dr Kothari believe us ?

Because Dolo 650 is No. 1 prescribed paracetemol in India.

The Big Idea

The No.1 doctor prescribes

the No.1 paracetamol.

Visual-Aid

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Sample for doctors

Sample for doctors

Brand Idea (Dolo 650) Concept 2

“Thank you doctor for quick relief.”

Mailer for doctors

Mailer for doctors

Sample for doctors

DOLO 500

Brand Vision

To make Dolo 500 a household name.

Brand Positioning

Guaranteed relief infever and pain

How to make Dolo 500 a household name

across India. • OTC route through below-the-line advertising

• Insert a dialogue about brand benefits in

popular serials in north, east & west India.

• Vending machines on bus, trains and in business premises.

• Exciting contest and prizes for Final Year

MBBS students

Posters

Posters

Posters

E-Ads

E-Ads

Poster

Brand Extension Dolo Gym WhyIncrease in number of ppl hitting the gym. PotentialHuge complaints of body ache after workouts. Advantage First-of-its-kind medicine exclusively for

gym-going target group.Strength : 650 mg

Poster

Brand ExtensionDOLO Preg

Why

To create a new market

Potential

Huge complaints of ache during pregnancy

Advantage

Never-before dispersible tablets for pain-relief specially for pregnant women.

Strength : 500 mg

Poster

Cinema Slide

Dolo 60 Plus

Why

To create a new market

Potential

Frequent complaints of ache during old age

Advantage

Never-before dispersible /sublingual tablets specially for pain-relief for

senior citizens

Strength : 500 mg

Brand Extension

Poster

Pediatric category

DOLO Kid

Introduce a brand-mascot that kids can relate to

and recall often.

Revamp the look and feel of suspension and

drops packaging.

Brand Innovation

Dolo Kid Chewable (40 tablets)

Chocolate flavoured

chocolate-shaped tablets

Exciting bottle

DOLO Sachet (5ml suspension)

Cost-effective, handy, use-n-throw.

Ideal when travelling with kids

Non-messy, space-saver and convenient.

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Packaging

Mailer