creative x design portfolio

Flannery Wilson

Visual MerchandisingEditorialsStyling CollaborationsCreativesMarketing ProposalsFlancake

Table of Contents

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Summer 2016

Visual MerchandisingLola Boutique

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photo credit:: MGB Photo

Spring 2016

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Winter 2015photo credit:: MGB Photo 4

Pre-fall 2015

photo credit:: MGB Photo5

Summer 2015

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Spring 2015

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Summer 2013

Crosseyed Cricket

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Spring 201310

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EditorialsLola Boutique, for Instagram

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Alligator Food Design, for Etsy.com

photo credit:: Courtney Ulrich15

photo credit:: Courtney Ulrich 16

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Styling Collaborations

Lola Boutique x Best Seventeen x L’Oréal

photo credit:: Taz Anderson 18

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CreativesCommissioned denim

Eldridge Edit Flancake

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Trend boards, created in Kaledo

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Costume Project, created in Kaledo

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The Crown

A hair salon for your crown.(479) 216.3732

530 N. Oakland AveFayetteville, AR 72701

Print ad design, created in Adobe PS

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University of Arkansas

PHOTOGRAPHY

flancake

Blog Logo ExampleI created this logo for my fashion/lifestyle blog.

Freelance logo ExampleI was asked to create this logofor the University of Arkansas Climbing Club.

Class Logo ExampleThis logo was created for a classproject for a made-up company.

Personal Logo ExampleI created this logo in class, but for personal branding.

Personal Branding LogoI created this logo for my Flancake blog.

Logo design, created in Adobe Illustrator

Personal Branding

In class example

Personal Branding

Commissioned Work

Personal Branding

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Marketing Proposals Seventeen Magazine

Marketing ProposalSummer 2015

By Flannery Wilson

Ban.do and Seventeen Partnership#MyBeautifulBusyLife Social Media Campaign

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• Afullpageadvertorialwillliveundertheunit

• Eye-catchingimageryandpromotionalcopywillinspirereaderstoposthowtheyusetheirstickersforachancetowinagrandprizeviaInstagram(seebelow)

• CustomInstagramcontestwillinvitereaderstopostandtagtheirpicturewith#MyBeautifulBusyLife

• Grandprizewillreceiveameetandgreetwiththefeaturedinfluencer

• 10runners-upwillreceiveaplannerandadditionalproductsfromBan.do

CustomAdvertorial

DigitalExtensions

#MyBeautifulBusyLifeSocialMediaCampaign

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Editorial Collaboration• Ban.do and Seventeen will collaborate to

design custom stickers themed around fun inspirational messages

• In addition, edit will create custom downloadable iphone backgrounds, perfect for our on-the-go readers

• Fold out tab will feature colorful custom content on the outside, inspired by Ban.do’s brand imagery

• Unit will encourage brand interaction with custom stickers on the inside, inviting readers to showcase their creative style

High-Impact Half Page Flap Unit

#MyBeautifulBusyLife Social Media Campaign

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High-impact unit with custom imagery will prompt readers to open to view the Ban.do inspired unit

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Tab will open to reveal branded items and coloruful patterns

Collaborative Ban.do and Seventeen stickers will highlight fun, inspirational messages

Social CTA driving reader engagement

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Olay and Cosmopolitan#ThatsIdeal Social Media Campaign

Summer 2015by Flannery Wilson

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#ThatsIdeal Social Media CampaignCelebritiesandInfluencershaveatremendousimpactonMillenial’s and Gen Z, especially when it comes to recommendations. Olay can align with Cosmopolitan in the #ThatsIdeal campain, centered around getting Millennial’s and Gen Z excited for a year-round program highlighting influencersorcelebritieseachmonthusing(givenOlayproduct)to prevent wrinkles with SPF, even at a young age.

This multi-platform program willleverageinfluencersacrossthe following categories:• Beauty• Skin Health• Healthy lifestyle

promotion

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#ThatsIdeal Social Media Campaign

Editorial Collaboration• Olay,Cosmopolitan,andaninfluencerof

choice will collaborate on “7 Things to Do Outside” or another subject, depending on the product

High-Impact Unit• Fold down tab with #ThatsIdeal on front• Interaction inside with quotes from the influencer

• CTA for social engagement

Custom Advertorial• Full page advertorial will live under the unit• Advertorial will encourage readers to post

pictures using a designated hashtag to get others involved

• Advertorial in each issue for designated duration of campaign

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#ThatsIdeal Social Media Campaign

Fold down high-impact unit featuring an influencerwillgrab readers attention and prompt them to open the tab

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#ThatsIdeal Social Media CampaignInfluencerand Cosmopolitan edit will collaborate to showcase things to do outside, inspiring moments for users to capture and then post using #ThatsIdeal

Social CTA driving reader engagement

Tab opens to reveal more abouttheinfluencer, including why and how they implement the Olay product in their everyday routine

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#ThatsIdeal Social Media Campaign

Social Media Campaign• Eachmonthadifferentinfluenceror

celebrity can promote the Olay product, posting pictures using the custom hashtag

• Slogan translates to “It’s ideal to have wrinkle fre skin that also has SPF protectant”

Contest• Encourage Millenials and Gen Z to use

the hashtag for a change to be featured in a Cosmo advertorial alongside an Influencer

• Eachmonth(forthedurationof thecampaign)willfeatureanewwinnerandinfluencer

Additional Elements• YouTube posts can feature an

Influencertalkingabouthowtheyleadan active lifestyle with Olay

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photo credit:: Nyck Renard39

The blog and brand Flancake are centered around bringing the creative and fashion worlds cohesively together, while also keeping things fun, entertaining, and worth the read.

Withtheblog,Iwriteaboutaboutpersonalstyle,offerinsightsinto related events I attend, post content related to my interests, and interview women for my Girl em[Power]ment series for em-poweringwomenof allagesinalldifferentcareerfields.

With the brand, I’ve been able to edit client’s closets while helping them develop their personal style, collaborate with local boutiues to enhance their branding and social media audience, and develop visual creations for local boutiques.

photo credit:: Nyck Renard 40

creative x design portfolio

Flannery Wilson