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Creative Investment Strategies

for Self-Storage

Presented by

John Gilliland, President and CEO

Investment Real Estate LLC

InsideSelfStorageWorldExpo.com

Today’s Presentation

What do you need to invest in a self-storage property?

What should you have in place before you buy/develop?

Typical acquisition strategies

Creative acquisition strategies

Case studies

Lessons learned over 17 years

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Why Should I Listen to You?

Listed and sold more than 300 self-storage facilities

in last 17 years, valued at more than $850 million

Managed more than 80 stores (top 15 operator prior to 2010)

Built more than 2.5 million square feet of self-storage

Own and operate 15 stores

SSA chairman in 2007; SSAF currently

“We live, eat and breathe self-storage.”

InsideSelfStorageWorldExpo.com

Audience Poll

How many of you are currently owners? Raise your hands:

• How many own one store?

• How many own two to five stores?

• How many own more than five stores?

How many of you are vendors?

How many of you are IRS agents?

Disclosure: I am not a CPA, nor an attorney (no advice).

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What Are Your Goals?

Think about why you are attending this session. My guesses:

You want to own a self-storage property.

You want to own more self-storage properties.

You want more time by owning a passive investment.

You want more cash flow/passive cash flow.

You want to increase your net worth.

You want to limit your risk.

You want to limit the amount of your capital you put at risk.

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What Does It Take to Get in the Game?

Three main ingredients:

Money

Expertise

Time

You need two out of the three to be successful.

What is the most critical factor in self-storage ownership?

“To get what you never had,

you must do what you have never done.”

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Money

Question: “What does it take to get in the business?”

My answer: “25-30% of the purchase price is typical.”

Typical transaction:

Purchase price of $1 million

Down payment of $250,000

Bank loan of $750,000: 5% fixed, 20-year, due in five,

75% loan-to-value (LTV), 1.25 debt-coverage ratio (DCR)

Closing costs of $15,000-$20,000: Transfer tax, legal,

title insurance, miscellaneous

Takes 90-120 days to close once you find the property

Expect cash-on-cash return of 8-12% the first year

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I Don’t Have Any Money!

Easiest of the three ingredients to get!

Savesome until you do have money!

Borrow against your assets: house, other property

Borrow from your business or your investment portfolio

Borrow/partner with your parents, family or friends

Partner with someone who has money:

• College buddy, co-worker, friends, acquaintances

• Doctor or dentist

• Local business person

• Form an investment group

Joint venture (JV) with institutional money

Crowdfunding is the latest idea

“54 units in a cornfield”

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Time

If you have money and expertise, hire someone with time!

If owning a self-storage property is one of your goals, make the time to make

it happen.

It’s not a matter of enough time; it’s a matter of making it a priority.

Do you own other real estate or business that takes too much time?

Apartments? Employees? Vendors? Customers?

Self-storage is a relatively passive investment once stabilized.

• Management company or manager

Remember: “Sleep is practice for death.”

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Expertise

How do you get expertise in the self-storage business?

• National a state associations: Join and go to all functions!

– Education

– Networking: YLG, MSOG, LOG, committees, boards

– Functions

Tradeshows

Metal-building company seminars on development

Internet research

Books, CDs

It’s important to fully immerse yourself in the business

once you make the decision to invest!

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Expertise for Hire

Who do you need on your team for a successful transaction?

Self-storage broker (with experience!)

Self-storage management company/consultant

Real estate attorney

Accountant/CPA, accounting firm

Loan broker

Banker

Environmental consultant (conduct Phase I study)

Appraiser

Civil engineer/architect if developing or expanding

Construction/maintenance company

Industry mentor or adviser

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Ready for Action

You have committed the time to invest successfully.

You have a team of professionals ready to assist.

You have developed your writtenbusiness plan for action.

• Vetted by your mentor and/or professionals

• In presentation form for your partner and banker

(and wife/husband)

You have determined your price range, geographic range, return parameters,

investment structure and timeframes for action.

Now let’s get started!

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Case Study: Moove In Self Storage

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Case Study No. 1

Moove In Self Storage

54 units; one 30x220 building; 3,000 in 10-mile ring

Paid $13,200 for the land (cash, no financing!)

Borrowed $90,000 from Tel Mark (Wells Fargo)

to build the building

Filled in nine months; appraised for $250,000

Refinanced out $175,000; paid off first loan

Had $85,000 cash to do the next deal!

Still owned this property which was cash-flowing well!

Management: “satellite”

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Case Study: Harrisburg Self Storage

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Case Study No. 2

Harrisburg Self Storage

Basement of shopping center, leased premises, no RE

Five-year lease with five-year option, 147 units, 12,000 SF

Sale price: $125,000

Manager is buying the property

100% financing, 6% over six years; installment sale

NOI $34,000; loan pay $25,000; cash flow $9,000

CF year 2: $16,177; year 7 after loan payoff: $52,000

Seller: CF for six years, protected, tough to sell leased SS

Buyer: No money down, kept job, great CF, got his start in SS

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Case Study: Xtra Space

and Montgomeryville Self Storage

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Case Study No. 3

Montgomeryville and Xtra Space Self Storage

Older properties, undermanaged, two managers, owners using

20+ units, no Internet presence, deferred maintenance

No tenant insurance, late fees waived, few auctions

Market is highly occupied (90+%), great location 40K/D

Sales price $5.2 million, 5.8% cap on actual NOI

Run with one office, satellite store, 1.5 managers

Reduce/reallocate expenses

At stabilized occupancy increase NOI by $300,000!

New value in 18 months? $7.5 million

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Case Study:

A Space Center Self Storage

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Case Study No. 4

Beautiful, owner-built facility; built in 2003; Beacon Falls, CT

Phase I of 27,000 SF is 95+% occupied, phase II is 39,000 SF

$17 annual rents, competitors full, 21,000 pop in 3 miles (thin)

Sale price of $4.25M: $3.9M for SS (7.6% cap), $350K for land

Issue: Expenses on 27K SF, small market, demand?

Current expenses only $115,000, off-site management, full-time manager

Solution: Build half of expansion (20K SF gross, 17K SF net)

Addition generates additional $202,000 in NOI

Value added $2,700,000 less cost $1,000,000 = $1.7M equity!

Still have 19,000 to build out; full expenses now in place

Total value is now $6.8 million; refi out 75% = $5.1 million

All of your investment is out; property still owned and cash-flowing

$93K per year

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Case Study:

Beltway/Security Self Storage

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Case Study No. 5

Beltway/Security Self Storage

Nearly 1,000 units, built in early ’80s, managers 73+ years old

No computers, no advertising, no Web, only phone number!

73% occupied; district magistrate did evictions

88-years-young owner; partner’s daughter mid-60s

$6.7 million sales price set; capital gains tax: $3.2M

Trade for REIT stock to avoid tax; no takers

Lease for term of owner’s life; sale occurs within 120 days

Controlled with $500,000 in cash; CF $118,000 in 2015

Owner out of management, great cash flow, exit defined

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Lessons Learned

Get your team together first.

Money is the easy part.

Those who act (buy/build self-storage) win.

There is no perfect deal.

The first one is the hardest one.

Control the transaction; be the general partner.

Follow the REITs. They are smart!

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Lessons Learned

Brokers can be your friends.

Banks are a tool, not your friend.

Set your “protection” as you ascend the financial net worth ladder. Any

climbers in the room?

Brain damage is the same for a $200,000 deal as it is for a

$20 million deal.

Development is risky.

Perseverance trumps all. You either win or learn!

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Contact the Presenter

President and CEO

Investment Real Estate LLC

717.779.0804

jgilliland@irellc.com

www.irellc.com

John Gilliland

Thank You!