Post on 31-Oct-2014
description
Creative Fundraising in a Challenging Economy
Stacie E.S. AmanDirector, AHCA PAC
BackgroundBackground
AHCA PAC RECEIPTSAHCA PAC RECEIPTS
•2008 Cycle: $1.36 million2008 Cycle: $1.36 million
•2009: $830,0002009: $830,000
•Over 300 new donors in 2009Over 300 new donors in 2009
•Tough legislative climateTough legislative climate
2009 Specifics2009 Specifics
•Grassroots efforts to expand donor baseGrassroots efforts to expand donor base
•““101” Club 101” Club
•Find champions and use them as much as Find champions and use them as much as
possiblepossible
NEW LOOK AND FEEL
Communicating ValueCommunicating Value
•Quarterly or monthly legislative updatesQuarterly or monthly legislative updates
•Fly-insFly-ins
•Committee participationCommittee participation
•Make use of large meetingsMake use of large meetings
•Special briefings and/or eventsSpecial briefings and/or events
•NewslettersNewsletters
Get in Front of Your Donors
• Legislative Updates– Quarterly or monthly– Informal– Welcome questions– Use it as a PAC “benefit”– Record members
Strategic CommunicationsStrategic Communications
•Tailor your message to specific groupsTailor your message to specific groups
•Find out what makes them “tick”Find out what makes them “tick”
•Legislation?Legislation?
•Benefits?Benefits?
•Improving the industry?Improving the industry?
Make the ConnectionMake the Connection
• Use fly-ins as the premiere opportunity to Use fly-ins as the premiere opportunity to highlight your effortshighlight your efforts
•Hill meetingsHill meetings
•FundraisersFundraisers
•Schedule “special” briefingsSchedule “special” briefings
PAC Specific CommunicationsPAC Specific Communications
•Highlight your donors as much as Highlight your donors as much as
possiblepossible
•Highlight access that was created Highlight access that was created
through the PACthrough the PAC
•Highlight education opportunitiesHighlight education opportunities
•Keep your donors informedKeep your donors informed
MeetingsMeetings
•Attend as many as possible Attend as many as possible
•Use meetings as an opportunity for Use meetings as an opportunity for
leadership to express supportleadership to express support
•Peer pressure and “buzz”Peer pressure and “buzz”
•Always have a special event or benefitAlways have a special event or benefit
Add ValueAdd Value
Find ways to add value – many people Find ways to add value – many people contribute because they feel they “have to”contribute because they feel they “have to”
• Velvet rope – make them feel like Velvet rope – make them feel like Washington “insiders”Washington “insiders”
•Photo opportunities ALWAYS appreciatedPhoto opportunities ALWAYS appreciated
•Use retreats as special benefitUse retreats as special benefit
•Solicit input on improving the Solicit input on improving the program/benefitsprogram/benefits
Make the Connection Through Make the Connection Through GrassrootsGrassroots
•Great example of push vs. pullGreat example of push vs. pull
•Merge your messagesMerge your messages
•Make the connectionMake the connection
•Focus on the districtFocus on the district
•PAC is never as powerful on its ownPAC is never as powerful on its own
Questions?Questions?