Tom AagesonAlice Loy

Co-founders

THE CREATIVE ECONOMY:

HOW DO COMMUNITIES COMPETE?

“Entrepreneurship is self-

determination.”

~ Lisa Bryan

FACTORY ECONOMY

CREATIVE ECONOMY

The Cultural Industries:

• Performance arts

• Fine arts

• Film and music

• Publishing

• Planning & architecture

• Food & agriculture

• Crafts

• Tourism & Recreation

• Media/journalism

Kathleen Fontaine

Global Center for Cultural Entrepreneurship, 2003

UNESCO 2013 DATA: WORLD EXPORTS OF CREATIVE GOODS AND SERVICES

Global Center for Cultural Entrepreneurship, 2013

Jonathan SimsNo Reservations Productions

“Unless communities can think about what

they have to offer themselves, they’ll

either get stuck trying to be what another

place already is, or be held back trying to be something they used

to be.”

~ Nate Berg

GLOBAL DATA

“Global trade in creative products more than doubled from 2002 to 2011.

The average annual growth rate during that period was 8.8 per cent.”

2012 = $625 billion in trade

UNESCO, 2013

USA NATIONAL DATA 2013Richard Florida, Who’s Your City?

REGIONAL INITIATIVES

How can New Mexico communities compete?

Mora County

Photo: Larry Lamsa

Entrepreneurs• Greater valuing of entrepreneurs• Increased exchange with global flow of

ideas, talent, and markets• Foster entrepreneurial

interaction/exchange• Market development and access

Leadership and Policy

• Long-term, apolitical, and consistent policy

• Let entrepreneurs and industry leaders lead

• Foster global thinking and access• Strategic investment in the creative

economy

GCCE’S THREE TIERED APPROACH

Creative Economy

Creative Clusters

CreativeEntrepreneurs

Focus: Entrepreneurs

– Entrepreneur training– GCCE Fellows– Institute for Creative and Cultural

Entrepreneurs– Accelerator

• Creative Startups

Focus: Regional Strategies

– Web Presence Development– Festivals and Markets– Cultural Corridors

Focus: Creative Economy–Research design and execution–Writing and publishing–Speaking and teaching

Focus: Mora Communities– Entrepreneur development– Marketing and web presence– Brand development

REFERENCES

• http://www.unesco.org/culture/pdf/creative-economy-report-2013.pdf

• http://www.centerforcreativeeconomy.com/pilotFiles/pilotPages/centerforcreativeeconomy/Files/AmericasCreativeEconomyFULLReport%2Epdf

• Markusen and Gadwa, 2010. http://kresge.org/sites/default/files/NEA-Creative-placemaking.pdf

• http://aftadc.brinkster.net/comparative/2012_ComparativeReport_States.pdf

www.culturalentrepreneur.orgwww.slideshare.net/aageson

Alice Loyalice@culturalentrepreneur.or

g505.263.5180

Tom Aagesontom@culturalentrepreneur.org

505.660.3096