Transcript of Creating successful websites_Ed Field
- 1. Creatingsuccessfulwebsites EdField,Founder&MD,Digino for
EnterpriseIreland 21stOct2010
- 2. 7stepstowebsitesuccess 1. Research 2. Planning 3.
Brand&Content 4. Functionaldesign 5. Aestheticdesign 6.
Sitebuild 7. Continuousdevelopment&optimisation
- 3. 7steps Before.....
- 4. Digino whatwedo Strategy research,consultancy,strategy
Websites plan,design,build&manage Digitalmarketing
plan,implement&manage
- 5. Digino whowedoitfor Allindustries
Domesticandinternationalmarkets
Notfordirectcompetitorsofourclients
- 6. 1.Research Listento,observe&understandyour: 1.customers
2.company 3.competitors
- 7. 1.Research Evaluatingwebsites yourown,your competitors
&websitesofrelatedcompanies Somecriteria Easy touse
Iscontentdigestible&compelling
Illustratedwithgraphics,images&video
Clearcompellingcalltoaction Whatarethemainfeaturesofthesite
- 8. 1.Research Understanding ourcustomers searchbehaviour
usetheGoogle KeywordTool
#1Fullyunderstandyourcustomerandtheirneeds.
Thenyoullseetherealopportunities
- 9. 2.Planning afullwebsiteplan 1. Thecommercials
Opportunity,objectives,strategy 2. Insightsfromcompetitor
&relatedcompanieswebsites 3.
Insightsfromevaluationofourcurrentwebsite&results 4.
Ouraudiencesandtheirneeds 5. Plannedwebsitesections&features 6.
Designspec brand,style,tone,personality 7. Contentrequirements
brand,text,images,video,graphics 8. Howwillwemeasureresults 9.
Whowilldowhat:design,content,build,manage... 10.
Howwewillintegratewithourdigitalmarketing 11. Budget 12. Timeline
Getinputfromallthespecialists:design,technical,content,seoetc.
- 10. 3.Brand&Content theingredients Aclearbrandposition
visuallystrong,realignmentneeded? Engaging,compellingcontent
text,images,video,graphics
Beforeyoustartbuildinggatherallyouringredients
- 11. 4.Functionaldesign Soitworkselegantly
navigation&allfeatures Wireframes/Blueprints
mapoutallfunctionality Testingcrucial people
Stepthroughyourblueprintsinyourcustomersshoes
- 12. 5.AestheticDesign Nowartuntilnow!!
Makingitbeautiful&onbrand Designallkeytemplates
Designallgraphicalelements
Functional&aestheticdesignersarenotthesameanimal!
- 13. 6.Build Youhaveplan+content+design Codethekeytemplates
Createallotherpagesfromthese Code features Integrate3rd
partyapplications Testing:browsercompatibility,stress,users
Detailedpolishingandsnagging
Whenfullybuilt:test,test&testagain
- 14. 7.Continuousdevelopment& optimisation
Measure&understand #1factorforROI Addfreshcontent&features
=visittoaction Optimiseconversionrates conversionrate
- 15. Finaltips:toavoidcommonproblems
CEOneedstodeterminehowimportantonline
istothebusinessandsignoffontheplan PuttheMarketingDirectorincharge
Justbudget forplanningfirst.Therestshould bebasedonthewebsiteplan.
Keepitsimple.Onlywhatsneeded.
#1reasonforwebsitefailureisfailuretoplan
- 16. Benefitsofplanning Increasespeedofdelivery
Control&reducecosts Reduce risk Increase
focus&thereforechanceofsuccess Strongfoundation
forfurtherdevelopment
- 17. Skillsrequired
- 18. 7Steps Beforeandafters.....
- 19. Newsite
Preview:http://www.diginomarketing.com/clients/irishferries/site/indexieuk.asp
- 20. Newsite:http://www.cfmanufacturinggroup.com
- 21. 7stepstowebsitesuccess 1. Research 2. Planning 3.
Brand&Content 4. Functionaldesign 5. Aestheticdesign 6.
Sitebuild 7. Continuousdevelopment&optimisation
- 22. EdField E: edfield@diginomarketing.co m T: 1890-927-800
Ext: 203 Intl: +353-61-620-147 Ext: 203 W:
www.DiginoMarketing.com