1. Creatingsuccessfulwebsites EdField,Founder&MD,Digino for EnterpriseIreland 21stOct2010

2. 7stepstowebsitesuccess 1. Research 2. Planning 3. Brand&Content 4. Functionaldesign 5. Aestheticdesign 6. Sitebuild 7. Continuousdevelopment&optimisation

3. 7steps Before.....

4. Digino whatwedo Strategy research,consultancy,strategy Websites plan,design,build&manage Digitalmarketing plan,implement&manage

5. Digino whowedoitfor Allindustries Domesticandinternationalmarkets Notfordirectcompetitorsofourclients

6. 1.Research Listento,observe&understandyour: 1.customers 2.company 3.competitors

7. 1.Research Evaluatingwebsites yourown,your competitors &websitesofrelatedcompanies Somecriteria Easy touse Iscontentdigestible&compelling Illustratedwithgraphics,images&video Clearcompellingcalltoaction Whatarethemainfeaturesofthesite

8. 1.Research Understanding ourcustomers searchbehaviour usetheGoogle KeywordTool #1Fullyunderstandyourcustomerandtheirneeds. Thenyoullseetherealopportunities

9. 2.Planning afullwebsiteplan 1. Thecommercials Opportunity,objectives,strategy 2. Insightsfromcompetitor &relatedcompanieswebsites 3. Insightsfromevaluationofourcurrentwebsite&results 4. Ouraudiencesandtheirneeds 5. Plannedwebsitesections&features 6. Designspec brand,style,tone,personality 7. Contentrequirements brand,text,images,video,graphics 8. Howwillwemeasureresults 9. Whowilldowhat:design,content,build,manage... 10. Howwewillintegratewithourdigitalmarketing 11. Budget 12. Timeline Getinputfromallthespecialists:design,technical,content,seoetc.

10. 3.Brand&Content theingredients Aclearbrandposition visuallystrong,realignmentneeded? Engaging,compellingcontent text,images,video,graphics Beforeyoustartbuildinggatherallyouringredients

11. 4.Functionaldesign Soitworkselegantly navigation&allfeatures Wireframes/Blueprints mapoutallfunctionality Testingcrucial people Stepthroughyourblueprintsinyourcustomersshoes

12. 5.AestheticDesign Nowartuntilnow!! Makingitbeautiful&onbrand Designallkeytemplates Designallgraphicalelements Functional&aestheticdesignersarenotthesameanimal!

13. 6.Build Youhaveplan+content+design Codethekeytemplates Createallotherpagesfromthese Code features Integrate3rd partyapplications Testing:browsercompatibility,stress,users Detailedpolishingandsnagging Whenfullybuilt:test,test&testagain

14. 7.Continuousdevelopment& optimisation Measure&understand #1factorforROI Addfreshcontent&features =visittoaction Optimiseconversionrates conversionrate

15. Finaltips:toavoidcommonproblems CEOneedstodeterminehowimportantonline istothebusinessandsignoffontheplan PuttheMarketingDirectorincharge Justbudget forplanningfirst.Therestshould bebasedonthewebsiteplan. Keepitsimple.Onlywhatsneeded. #1reasonforwebsitefailureisfailuretoplan

16. Benefitsofplanning Increasespeedofdelivery Control&reducecosts Reduce risk Increase focus&thereforechanceofsuccess Strongfoundation forfurtherdevelopment

17. Skillsrequired

18. 7Steps Beforeandafters.....

19. Newsite Preview:http://www.diginomarketing.com/clients/irishferries/site/indexieuk.asp

20. Newsite:http://www.cfmanufacturinggroup.com

21. 7stepstowebsitesuccess 1. Research 2. Planning 3. Brand&Content 4. Functionaldesign 5. Aestheticdesign 6. Sitebuild 7. Continuousdevelopment&optimisation

22. EdField E: edfield@diginomarketing.co m T: 1890-927-800 Ext: 203 Intl: +353-61-620-147 Ext: 203 W: www.DiginoMarketing.com