Creating Successful Product Business (Dr Heinz Thielmann, Germany)

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Transcript of Creating Successful Product Business (Dr Heinz Thielmann, Germany)

UTIMACO Safeware AG EMPHASYS GmbH

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NASSCOM Product Conclave 2008

Session 12BIndustry-Academia-Government

Partnerships:Creating successful product

business

Prof. Dr.-Ing. Heinz Thielmannheinz.thielmann@t-online.de

Supervisory Board of UTIMACO Safeware AGwww.utimaco.de

CEO & MD of EMPHASYS GmbH(participation sponsored by Utimaco)

August 12th, 2008

UTIMACO Safeware AG EMPHASYS GmbH

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UTIMACO AG:Global Product SME active in India

offering parntership to Indian companies

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Session 9: Topics for discussion

• Role of R&D and Incubation Centers in successful products

• Insights into Industry-Academia-Government Partnerships in Germany and India

• Approach to different kinds of partnership

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Initial Statements for discussion

• Innovative Product ideas from young talents & customer´s demands

• Academia cooperation with Industries through incentives; no subsidies without success

• Industry (SME) cooperation with Academia through incentives; no subsidies for standard R&D work

• Government setting framework, no guidance !!!• Product development through mixed teams• LEs to take patronage and promotion role• Success models Germany: Fraunhofer, Steinbeis

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German Research & Product Innovation through

Fraunhofer-Group:58 Institutes; 12.500 Employees; worldwide operationsall technology areas; > 10.000 customers/partners;70% business financed; 30% public funding

Steinbeis-Foundation:760 Enterprises; 4.600 Employees; worldwide operationsall technology areas; > 10.000 customers/partners;direct product transfer from universities to industry

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Fraunhofer IIS: The Story of MP3

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Fraunhofer IIS: MP3 – A German Track Recordsecuring more than 10.000 jobs in Germany€ 300 Mio tax per year to the Governmentmore than € 60 Mio licensing fees for

Fraunhofermany StartUps from MP3-Applications

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Fraunhofer-FOKUS Spin-Offs

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Fraunhofer-FOKUS Spin-Off: IVISTARfounded in 2000web-based management of room & building

objects

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German HighTech-Initiative 2006-2009 (I)Industry-Academia-Government Partnership€ 15 bn from Government; € 30 bn from Business• Nanotechnologies• Biotechnologies• Microsystems• Optical Technologies• New Materials• Aerospace & Space• ICT & New Media: 2007-2011: € bn 3,220• Production Technologies• Renewable Energies• Environment Technologies• Vehicular Technologies and Traffic

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German HighTech-Initiative 2006-2009 (II)Industry-Academia-Government Partnership€ 15 bn from Government; € 30 bn from Business• Maritime Technologies• Healthcare & Medical• Security • Services• Special programs for SMEs and StartUps• etc. Focus on strenghtening SMEs Focus on StartUps Focus on Value Chain from Research to

Business to be continued after 2009

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Further Statements for discussion (CSFs) • Academia: Prof´s with business experience• Incub.Ctrs: to be business driven• Incub.Ctrs: to provide all value chain ress.• Incub.Ctrs: to provide experienced advisors• Incub.Ctrs: Management with bus.innov.exp.• StartUps to learn from mature SMEs• SMEs to organize „Markets for Ideas“• Univers. to organize „Markets for Transfer“