Creating Successful Product Business (Dr Heinz Thielmann, Germany)
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Transcript of Creating Successful Product Business (Dr Heinz Thielmann, Germany)
UTIMACO Safeware AG EMPHASYS GmbH
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NASSCOM Product Conclave 2008
Session 12BIndustry-Academia-Government
Partnerships:Creating successful product
business
Prof. Dr.-Ing. Heinz [email protected]
Supervisory Board of UTIMACO Safeware AGwww.utimaco.de
CEO & MD of EMPHASYS GmbH(participation sponsored by Utimaco)
August 12th, 2008
UTIMACO Safeware AG EMPHASYS GmbH
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UTIMACO AG:Global Product SME active in India
offering parntership to Indian companies
UTIMACO Safeware AG EMPHASYS GmbH
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Session 9: Topics for discussion
• Role of R&D and Incubation Centers in successful products
• Insights into Industry-Academia-Government Partnerships in Germany and India
• Approach to different kinds of partnership
UTIMACO Safeware AG EMPHASYS GmbH
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Initial Statements for discussion
• Innovative Product ideas from young talents & customer´s demands
• Academia cooperation with Industries through incentives; no subsidies without success
• Industry (SME) cooperation with Academia through incentives; no subsidies for standard R&D work
• Government setting framework, no guidance !!!• Product development through mixed teams• LEs to take patronage and promotion role• Success models Germany: Fraunhofer, Steinbeis
UTIMACO Safeware AG EMPHASYS GmbH
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German Research & Product Innovation through
Fraunhofer-Group:58 Institutes; 12.500 Employees; worldwide operationsall technology areas; > 10.000 customers/partners;70% business financed; 30% public funding
Steinbeis-Foundation:760 Enterprises; 4.600 Employees; worldwide operationsall technology areas; > 10.000 customers/partners;direct product transfer from universities to industry
UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer IIS: The Story of MP3
UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer IIS: MP3 – A German Track Recordsecuring more than 10.000 jobs in Germany€ 300 Mio tax per year to the Governmentmore than € 60 Mio licensing fees for
Fraunhofermany StartUps from MP3-Applications
UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer-FOKUS Spin-Offs
UTIMACO Safeware AG EMPHASYS GmbH
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Fraunhofer-FOKUS Spin-Off: IVISTARfounded in 2000web-based management of room & building
objects
UTIMACO Safeware AG EMPHASYS GmbH
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German HighTech-Initiative 2006-2009 (I)Industry-Academia-Government Partnership€ 15 bn from Government; € 30 bn from Business• Nanotechnologies• Biotechnologies• Microsystems• Optical Technologies• New Materials• Aerospace & Space• ICT & New Media: 2007-2011: € bn 3,220• Production Technologies• Renewable Energies• Environment Technologies• Vehicular Technologies and Traffic
UTIMACO Safeware AG EMPHASYS GmbH
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German HighTech-Initiative 2006-2009 (II)Industry-Academia-Government Partnership€ 15 bn from Government; € 30 bn from Business• Maritime Technologies• Healthcare & Medical• Security • Services• Special programs for SMEs and StartUps• etc. Focus on strenghtening SMEs Focus on StartUps Focus on Value Chain from Research to
Business to be continued after 2009
UTIMACO Safeware AG EMPHASYS GmbH
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Further Statements for discussion (CSFs) • Academia: Prof´s with business experience• Incub.Ctrs: to be business driven• Incub.Ctrs: to provide all value chain ress.• Incub.Ctrs: to provide experienced advisors• Incub.Ctrs: Management with bus.innov.exp.• StartUps to learn from mature SMEs• SMEs to organize „Markets for Ideas“• Univers. to organize „Markets for Transfer“