Create Customized

Learning Experiences

2

DL

3

4

5

reasons people attend

conferences

6

Education

Networking

Business leads

7

Content

Community

Careers

8

9

10

Learning is that which enables you to participate

successfully in life, at work, and in the groups

that matter to you. ~ Jay Cross

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Informal learning

is the unofficial,

unscheduled,

impromptu way

people learn to

do their jobs.

~ Jay Cross

Formal Learning

Conference organizers decide where

bus going, attendees along for ride.

(Good for newbies, bad for veterans)

12

Informal Learning

Riders choose destination,

speed, route & decide if

they want to take detours

or help others.

(Best for veterans &

experienced professionals)

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14

Apple Stores

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A. Community

B. All welcome

C. Guru Bar

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D. Short How To Classes

E. Designed around experiences, not

space

F. Space and experience intertwined

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G. Designed to solve problems &

interests

H. Sales clerks are there to help, not

push products

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PCMA Learning Lounge 2011 & 2012

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2011

4 Theaters w/ 15 min TED – style presentations

2 Social Media Theaters

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2011

Livestreaming Studio

Genius Bar

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2011

Supplier Showdown

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2012

• Two Big Idea Theaters

• iPad & BYOD

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2012

• Really Live Chat Rooms

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2012 – iPad & BYOD Theater

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2012 – iPad Theater

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2012 – iPad Theater

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2012 - BYOD Theater

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Content :

1.Themed - attendee’s problems

2. Help attendees be strategic

3. Discussed C-suite org problems

4. Solution-oriented

5. Tactical

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Speakers

1. Outside

industry

2. Experts

3. Large social

networks

4. Authors

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How Other Associations Have Used It

• AAO

• NSA

• CoreNet Global

• MDRT

• NCCBH

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Really Live Chat Rooms

• Authors

• Skype Recorded Vids

• Edited with Camtasia

• Facilitated chats

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Marsha

Conner

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What Worked What Worked In Apple Stores

A. Community

B. All welcome

C. Genius Bar

D. How To Classes

E. Designed Around Experiences

F. Designed to Solve Problems

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What Worked What Worked In Apple Stores

Learning Lounge

A. Community

B. All welcome

C. Genius Bar

D. How To Classes

E. Designed Around Experiences

F. Designed to Solve Problems

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What Worked

A. Identifying the audience

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Identifying the audience

Targeting content to attract

• Decision makers

• Economic buyers

• Ability to solve problems at C-suite

• Armed planners w/ strategic solutions

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Your Turn

A. Identifying your top three audience markets

Who are they?

• Decision makers

• Economic buyers

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What Worked

Identifying the audience

Thought leadership

New speakers

40

What Worked

Themed content

iPad /BYOD

Open Times

Facilitated discussions

Fostered Networking &

Story sharing

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What didn’t work/needs changing?

42

Location

Promotion

Communication

What didn’t work/needs changing?

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What pieces of the Learning Lounge

experience can you use at your

conference?

• AlexKess

• Images History

• Larskflem

• Stuck In Customs

• dankos-unlmtd

• Troy Holden

• Garry -visionandimagination.com

• NuageDeNuit

• an untrained eye

• 3ammo

• josef.stuefer

• KatBPhotography

• ezioman

• BRosen

• X-Ray Delta One

• Kamal H.

• like, totally

• Paolo Margari

• Laughing Squid

• Beer Bergman

• Bobbigmac

• Betchaboy

• Tonivc

• Gulfu

• Lightplay

• ant.photos

• Biscarotte

• See-ming Lee

• Unhindered by Talent

• ansik

• JKonig

• RDECOM

• Pink Sherbet

• MarcelGraham

• NeroVivo

Images by:

Contact Information Jeff Hurt

Director, Education & Engagement

(214) 941-4330

JHurt@VelvetChainsaw.com

Dave Lutz

Managing Director

(330) 474-1047

DLutz@VelvetChainsaw.com

VelvetChainsaw.com