Create Customized Learning Experiences For Conferences

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Create Customized Learning Experiences

description

In January 2011, PCMA, Freeman and Velvet Chainsaw Consulting unveiled the innovative Learning Lounge experience, receiving rave reviews. Hear what was done for 2012 to improve on that success of the content and programming, how it came together, and lessons learned for the future. See how you can incorporate this Learning Lounge concept and explore how you too can design informal customized learning experiences at your conference.adult education,conference education,conferences,customized learning,informal learning,learning,learning lounge,pcma

Transcript of Create Customized Learning Experiences For Conferences

Page 1: Create Customized Learning Experiences For Conferences

Create Customized

Learning Experiences

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DL

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reasons people attend

conferences

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Education

Networking

Business leads

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Content

Community

Careers

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Learning is that which enables you to participate

successfully in life, at work, and in the groups

that matter to you. ~ Jay Cross

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Informal learning

is the unofficial,

unscheduled,

impromptu way

people learn to

do their jobs.

~ Jay Cross

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Formal Learning

Conference organizers decide where

bus going, attendees along for ride.

(Good for newbies, bad for veterans)

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Informal Learning

Riders choose destination,

speed, route & decide if

they want to take detours

or help others.

(Best for veterans &

experienced professionals)

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Apple Stores

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A. Community

B. All welcome

C. Guru Bar

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D. Short How To Classes

E. Designed around experiences, not

space

F. Space and experience intertwined

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G. Designed to solve problems &

interests

H. Sales clerks are there to help, not

push products

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PCMA Learning Lounge 2011 & 2012

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2011

4 Theaters w/ 15 min TED – style presentations

2 Social Media Theaters

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2011

Livestreaming Studio

Genius Bar

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2011

Supplier Showdown

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2012

• Two Big Idea Theaters

• iPad & BYOD

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2012

• Really Live Chat Rooms

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2012 – iPad & BYOD Theater

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2012 – iPad Theater

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2012 – iPad Theater

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2012 - BYOD Theater

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Content :

1.Themed - attendee’s problems

2. Help attendees be strategic

3. Discussed C-suite org problems

4. Solution-oriented

5. Tactical

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Speakers

1. Outside

industry

2. Experts

3. Large social

networks

4. Authors

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How Other Associations Have Used It

• AAO

• NSA

• CoreNet Global

• MDRT

• NCCBH

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Really Live Chat Rooms

• Authors

• Skype Recorded Vids

• Edited with Camtasia

• Facilitated chats

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Marsha

Conner

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What Worked What Worked In Apple Stores

A. Community

B. All welcome

C. Genius Bar

D. How To Classes

E. Designed Around Experiences

F. Designed to Solve Problems

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What Worked What Worked In Apple Stores

Learning Lounge

A. Community

B. All welcome

C. Genius Bar

D. How To Classes

E. Designed Around Experiences

F. Designed to Solve Problems

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What Worked

A. Identifying the audience

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Identifying the audience

Targeting content to attract

• Decision makers

• Economic buyers

• Ability to solve problems at C-suite

• Armed planners w/ strategic solutions

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Your Turn

A. Identifying your top three audience markets

Who are they?

• Decision makers

• Economic buyers

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What Worked

Identifying the audience

Thought leadership

New speakers

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What Worked

Themed content

iPad /BYOD

Open Times

Facilitated discussions

Fostered Networking &

Story sharing

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What didn’t work/needs changing?

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Location

Promotion

Communication

What didn’t work/needs changing?

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What pieces of the Learning Lounge

experience can you use at your

conference?

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• AlexKess

• Images History

• Larskflem

• Stuck In Customs

• dankos-unlmtd

• Troy Holden

• Garry -visionandimagination.com

• NuageDeNuit

• an untrained eye

• 3ammo

• josef.stuefer

• KatBPhotography

• ezioman

• BRosen

• X-Ray Delta One

• Kamal H.

• like, totally

• Paolo Margari

• Laughing Squid

• Beer Bergman

• Bobbigmac

• Betchaboy

• Tonivc

• Gulfu

• Lightplay

• ant.photos

• Biscarotte

• See-ming Lee

• Unhindered by Talent

• ansik

• JKonig

• RDECOM

• Pink Sherbet

• MarcelGraham

• NeroVivo

Images by:

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Contact Information Jeff Hurt

Director, Education & Engagement

(214) 941-4330

[email protected]

Dave Lutz

Managing Director

(330) 474-1047

[email protected]

VelvetChainsaw.com