Post on 19-Oct-2014
description
Greg Hickman -‐ MobileMixed.com
MOBILE MOMENTS OF TRUTH
Converting@gjhickman
Do you know where your customers journey begins?
The Customer Journey Starts From…
Photo Credit: D. Sinclair Terrasidiius on Flickr
Mobile users will do anything and everything desktop users will do,
provided it’s presented in a usable way.
~Brad Frost
Our Goal: Funnel Map
Funnel Map - Close up
Exploration Publish & Promote
Publish, Promote, Syndicate
From Facebook
Youtube
Podcast
Visit FreeVideoGift.com
Submit a question at AskPat.com
Decision Making Be Worth Finding !
From Facebook
From Facebook
When People Find Your Home Base
Is it consistent on mobile?
Nice clean desktop site…
Sexy mobile responsive…
iPhone
Why you gotta hate on Android?
Galaxy S4
Your Home Page
Galaxy S4
iPhone
VS
From Email
Youtube
Not clickable on mobile.
Don’t make mobile users suffer…
Use Leadpages
May 2013: The First Key to Online Business Success
Original Blog Post Visits: 2755 Audioblog Downloads: 28,720
"I didn't even realize you had text blog content.”
!
"Thank you for finally letting me consume all your content in the way
I want.” !
"What an awesome way to create more value. Keep it up!"
Purchase Capitalize On Marketing !
Typical Payment Pages On Mobile
Custom Solutions
3rd Party Tools Can Save You…like Clickbank…
…or Gumroad
Think Through The Journey The Whole Way Through !
Starting From A Facebook Ad
To The Lead/Registration Page
Adds To Cal
Funnel Map
Understanding Context
Key Takeaways !
1. Your site should be mobile 2. Test it on multiple devices 3. Map out all incoming sources from
mobile 4. Make your content stackable 5. Use mobile-friendly payment solutions
Greg Hickman -‐ MobileMixed.com
Questions?
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