1

Dag van Duurzaam Drukwerk & Verpakken:

Netherlands / Singapore

Groen design bestaat niet !

Niels van Marle

Utrecht: dinsdag 16 november 2010

2

Products (are designed to) become waste

source: story of stuff

Products become waste

3

Products become waste

Products become waste

4

Materials get precious

source: new-scientist

Materials get precious

5

Materials get precious

source: new-scientist

Products are designed toxic

6

Who turns this into something positive ?

bron: van Gansewinkel

Ideation- Front end exploration - Life cycle analysis - Proposition creation- Design concept creation

Development - Identity creation- Function development- Design & engineering- Prototyping & simulation- Rapid Tooling- Testing & Verification

Industrialization- Design for manufacturing- Tool development- Production engineering- Tool making- Mould management

Manufacturing - Program management- Production ramp up- Quality management- Production & assembly

7

Our references

What logo should I pick ?

8

Waste = foodRemaking the way we make things

BIO-CYCLUS & TECHNO-CYCLUS

Consumption Product(materials enter the environment

Service product(No relevant material loss during use)( ate a s e te t e e o e t

through diffuse processes)( o e e a t ate a oss du g use)

9

with passion for people, planetand profit

Drivers for Good Design

inspired concept creation

effective materials usage• recycling and / or bio degradation

• eliminate toxiticity

smart energy usage• use of renewable sources

stimulate diversitystimulate diversity• Bio-, Cultural- and Conceptial diversity

respectfull to all people:• with respect to your suppliers, neighbours and your customers

10

Our sustainable tools inspire throughout the process

Be true to your Brand…

11

Be true to your Brand…

12

Consider the complete valuechain

Enablers: roadmap

source: Desso

13

Focus on User and context

Value chain

14

ECO-EFFICIENCY <> ECO-EFFECTIVENESS

Materials analysis

15

Definieer je ambitie

16

Benefit from Good Design

-not something new…but a change of scope

-make sustainability as integral part of your innovation roadmap

-what would the product look like if it was developed to have a positive impact on people and planet?

-improved integration of total valuechain

-more control over resources:

-inspirational innovation approach

NO GREEN DESIGN BUT GOOD DESIGN!

17

Pezy GroupEurope:Head OfficeMr. Henco PezyNarvikweg 5-59723 TV Groningen

We Are PerspectiveMr. Arno WoltersTussen de Bogen 261013 JB AmsterdamThe NetherlandsT: +31(0)20 531 42 40

Pezy Product InnovationMr. Maarten RijkenNarvikweg 5-59723 TV GroningenThe Netherlands T: +31 (0)50 318 96 00

Pezy Group companies

The NetherlandsT: +31 (0)50 318 96 00F: +31 (0)50 318 97 00E: h.pezy@pezygroup.com

( )F: +31(0)20 531 42 49E: arno@weareperspective.com

www.weareperspective.com

CE MastersMr. Sander de RegtPostbus 8964200 AW GorinchemThe Netherlands

( )

F: +31 (0)50 318 97 00E: m.rijken@pezy.com

www.pezy.com

Orca CreationMr. Jan Timmer & Will Lee56, Jalan Impian Emas 481300 Skudai, Johor, MalaysiaT:+ 607 5566 566

Pezy GroupAsia:Representative Office SingaporeMr. Jan TimmerPO Box 443S S T:31 (0)183 699 209

F: +31 (0)183 699 330E: s.de.regt@cemasters.nl

www.cemasters.nl

F:+ 607 5583 180E: j.timmer@pezygroup.comE: weethuang.lee@orcacreation.com

www.orcacreation.com

S 915215 SingaporeT: + 65 81 89 36 37E: j.timmer@pezygroup.com

www.pezygroup.com